At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television™ (and also why we were named one of Ad Age’s Best Places To Work in 2025.)
We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. It’s what led MNTN to being named one of Fast Company's Most Innovative Companies in 2023. You can learn more about us and everything we do by visiting https://mountain.com/.
We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions—without compromising the human element that makes our company great.
So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we're looking for to join us in our next stage of growth.
We’re looking for a Senior Customer Lifecycle Strategist who will own the strategy and execution to bring former MNTN customers back to the platform. Sitting within the Customer Success organization, this role partners cross-functionally with Customer Success, Engineering, and Marketing to identify churn patterns, develop reactivation programs, and deliver tailored outreach that drives returning business.
The ideal candidate is equal parts strategist and operator — someone who understands customer lifecycle management, can translate data insights into action, and knows how to build and test initiatives that improve customer retention and reactivation rates.
What you’ll do:
- Reactivation Strategy: Develop and own the roadmap for customer reactivation efforts — from segmentation and targeting to messaging and campaign execution.
- Data & Insights: Partner with the Engineering and Data teams to identify churn signals, patterns, and customer feedback that inform win-back strategies.
- Cross-Functional Collaboration: Work closely with Customer Success Managers to re-engage key accounts and build scalable processes for outreach and reactivation.
- Experimentation & Optimization: Design and test various approaches (e.g., email campaigns, platform incentives, feature-based outreach) to determine what drives reactivation.
- Feedback Loop: Build a consistent feedback mechanism between Customer Success and Product/Engineering to help address the root causes of churn.
- Reporting & Impact Measurement: Track and report on reactivation performance metrics, providing visibility into what’s working and where to iterate.
- 4+ years of experience in Customer Success, Customer Retention, Growth, or a similar customer-facing role within SaaS, AdTech, or MarTech industries.
- Strong analytical skills with experience using CRM systems (Salesforce, HubSpot, etc.) and data visualization tools to derive actionable insights.
- Demonstrated ability to lead cross-functional initiatives and influence without authority.
- Experience with customer segmentation, lifecycle campaigns, and re-engagement workflows.
- Excellent communication and storytelling skills — able to translate data into compelling narratives.
- Comfortable working in a fast-paced, data-driven, and customer-centric environment.
- Experience working in AdTech or with performance-driven marketing platforms.
- Familiarity with churn analytics, predictive modeling, or customer health scoring.
- Passion for improving customer experiences and reimagining how we win back trust and engagement.
MNTN Perks
- 100% remote within the US
- Flexible vacation policy
- Annual vacation allowance for travel related expenses
- Three-day weekend every month of the year
- Competitive compensation
- 100% healthcare coverage
- 401k plan
- Flexible Spending Account (FSA) for dependent, medical, and dental care
- Access to coaching, therapy, and professional development
About MNTN
Our recruiters will always reach out using an email address ending with @mountain.com OR @mntn.com. If you’re contacted by someone without that address and they mention a Reference Code (which we never use), then that ain’t us folks. Tell those trolls to take a hike–you’re waiting to climb a MNTN.
MNTN provides advertising software for brands to reach their audience across Connected TV, web, and mobile. MNTN Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct-response, performance marketing channel. Our web retargeting has been leveraged by thousands of top brands for over a decade, driving billions of dollars in revenue.
Our solutions give advertisers total transparency and complete control over their campaigns all with the fastest go-live in the industry. As a result, thousands of top brands have partnered with MNTN, including Tarte, Decked, and National University.
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