The Senior Customer Marketing Specialist will lead sourcing, planning, and execution of customer engagements across EMEA & APJ, ensuring alignment with marketing objectives, managing customer speakers, and overseeing content management and compliance.
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Sr. Customer Marketing Specialist at Coupa:
The Customer Marketing Manager, EMEA & APJ will lead the sourcing, planning, and execution of customer speaker engagements across the EMEA and APJ regions, ensuring local market priorities are elevated while staying aligned with global customer marketing objectives. This role requires a strategic program manager who can write, edit, and curate compelling speaker content from session briefs to post-event success stories, ensuring a consistent and professional brand voice across all channels. The ideal candidate will be based in Poland or Croatia and serve as the regional hub for speaking engagements, customer storytelling, and event amplification; mirroring their counterpart for America’s.
What You'll Do:
- Regional Strategy & Messaging Ownership: Own the EMEA & APJ customer speaker strategy, ensuring regional customer stories and content align with the global brand message while reflecting local market and cultural nuances.
- Customer Engagement & Preparation:Source, manage, and prepare customer speakers for all major external events, including webinars, global tours, and user groups, ensuring speakers are fully briefed and their content is compelling.
- Content Lifecycle Management: Collaborate with Product Marketing and Field Marketing to develop high-quality collateral (speaker bios, event recaps, session abstracts), and partner with Advocacy, Social, and References teams to repurpose content for broader thought leadership and digital channels.
- Cross-Functional Alignment: Work closely with Sales, Events, and Marketing teams to align speaker sourcing and preparation with regional business priorities and revenue goals.
- Program Governance & Compliance: Maintain a centralized calendar for full visibility across regional and global teams, and ensure all customer materials comply strictly with brand, legal, and customer approval requirements.
What You Will Bring to Coupa:
- Experience & Qualifications: Possess 3–5+ years in marketing (customer, content, events, or program management) with regional or global exposure, and hold a Bachelor’s degree.
- Content & Messaging Skills: Demonstrate strong writing, editing, and storytelling skills suitable for executive audiences, with proven examples of published content or event materials.
- Strategy & Customization: Show a proven ability to balance global consistency with regional customization and demonstrate success collaborating with cross-functional teams.
- Operational Excellence: Must be highly organized and detail-oriented, capable of managing multiple projects across time zones and thriving in a fast-paced environment.
- Industry & Technical Knowledge: SaaS or technology industry experience is strongly preferred, along with familiarity with event production, virtual event platforms, and speaker enablement best practices.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
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Top Skills
SaaS
Virtual Event Platforms
Coupa Boston, Massachusetts, USA Office
53 State Street Suite 1205, Boston, MA, United States, 02109
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