As a Senior CRM Manager, you will lead CRM strategies for sports offerings, focusing on customer engagement, retention, and onboarding through targeted campaigns and data-driven optimization.
Crypto.com is seeking a (Senior) CRM Manager, Sports to lead and manage CRM strategies for our Sports Event Contracts in the USA. This role will focus on driving customer onboarding, engagement, and retention through the Crypto.com Prediction Markets platform, API-driven triggers, and sports event schedules, while also spearheading new initiatives to enhance the customer lifecycle experience.
As the (Senior) CRM Manager, Sports, you will be responsible for designing and executing localized, cross-channel CRM communications. You’ll work closely with cross-functional teams—including Marketing, Product, Legal, and Compliance—to ensure campaigns meet regional regulations and resonate with target audiences. This is a high-impact role that requires a blend of strategic planning, technical expertise, and data-driven decision-making.
Responsibilities
- Manage lifecycle CRM strategies for Crypto.com prediction platform users, focusing on driving engagement, retention, and onboarding through sports-specific communications, campaigns and experiences.
- Design and execute marketing automation campaigns tied to live sports schedules, leveraging tech to deliver timely and relevant messages.
- Collaborate with regional legal and compliance teams to ensure all CRM activities adhere to local regulations, particularly in regulated markets like the US.
- Work closely with cross-functional teams—such as Product, Marketing, Creative, Legal, and Tech—to deliver seamless, localized campaigns that align with broader sports initiatives and partnerships.
- Develop gamification strategies to enhance customer engagement, such as predictions, challenges, and rewards tied to live sporting events.
- Create and execute personalized campaigns across push notifications, emails, in-app messages, to engage users during key sports events like the NFL, NBA, MLB, NCAA , and more.
- Leverage customer data and segmentation to craft highly personalized experiences, including dynamic content based on user preferences, favorite teams, and betting behaviors.
- Analyze campaign performance and use data-driven insights to optimize messaging, timing, and channels for maximum impact.
- Drive innovation by exploring new CRM approaches, integrating gamification and loyalty mechanics, and testing new ideas to improve user engagement.
- Collaborate with the MarTech team to enable real-time triggers and improve CRM infrastructure for delivering seamless, data-driven campaigns.
- Stay ahead of industry trends in sports fan engagement and CRM technologies to continuously refine and improve strategies.
Requirements
- Deep passion for sports, with strong knowledge of major events, leagues, and fan engagement trends, combined with enthusiasm for cryptocurrency and Web3 projects, driving innovation at their intersection.
- 6+ years of experience in CRM, Lifecycle Marketing, or Retention Marketing, with a focus on sports or sports-related industries. Candidates with significant experience may be considered for the Senior CRM Manager role.
- Strong track record of designing and executing cross-channel marketing campaigns (email, push, in-app) that drive measurable results.
- Familiarity with API-driven marketing triggers and data integration.
- Strong analytical abilities with proficiency in CRM automation tools (e.g. Braze), Business Intelligence tools, and CDP. Technical skills in SQL, ETL process, Python, Machine Learning, Data modeling, HTML, and CSS are a plus.
- Proficiency in campaign performance analysis and A/B testing methodologies.
- Strong understanding of segmentation, personalization, and lifecycle marketing best practices.
- Experience in a regulated industry (e.g., crypto or fintech) is highly preferred.
- Exceptional project management and organizational skills, with the ability to manage multiple campaigns simultaneously. Strong interpersonal and communication skills, with the ability to collaborate effectively across teams.
- A data-driven mindset, combined with creativity and innovation in crafting CRM strategies.
Top Skills
Braze
Business Intelligence Tools
Cdp
Crm Automation Tools
CSS
Data Modeling
ETL
HTML
Machine Learning
Python
SQL
Similar Jobs
.png)
Digital Media • eCommerce • Information Technology • Marketing Tech • Retail • Social Media • Analytics
Support the Influencer team in managing partnerships, engaging with the online community, and conducting research for influencer marketing campaigns.
Top Skills:
InstagramTiktokYoutube
Digital Media • eCommerce • Information Technology • Marketing Tech • Retail • Social Media • Analytics
The Copywriter will create persuasive content for email marketing, landing pages, and ad copy, ensuring high sales revenue. Responsibilities include planning marketing calendars, editing team writing, and executing product launches.
Top Skills:
Content CreationCopywritingDigital AdvertisingEmail Marketing
Healthtech • HR Tech • Kids + Family • Other • Social Impact • Telehealth
Lead and scale B2C member marketing operations ensuring personalized engagement, operational excellence, and revenue growth through optimization of MarTech ecosystem.
Top Skills:
BlueshiftCSSHTMLLookerMarketoMartech SystemsSQLTableau
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
