ABOUT THE US:
Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform.
Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.
ABOUT THE ROLE:
At Talon.One, the CRM & Email Marketing Manager owns how intent data is captured, nurtured, and converted into reliable, predictable pipeline. You will design and execute programs that convert demand, drive urgency, and influence deals, while aligning Marketing, Sales, and RevOps around shared funnel goals.
You’ll take the lead on our email marketing and lifecycle strategy, manage our intent data stack, and drive measurable impact across the entire funnel; from first touch to closed-won.
This is a full-time role based in Berlin, Germany.
ONCE YOU ARE HERE YOU WILL:
- Own and execute full-funnel growth programs, from multi-channel ABM campaigns to lifecycle email marketing, designed to engage target accounts, nurture intent, and convert demand into pipeline
- Partner cross-functionally with Field Marketing, Sales, RevOps, and Business Development to align on target lists, messaging, and funnel strategy, ensuring smooth lead progression (MAL → MQL → SQL) and measurable impact on revenue
- Leverage and optimize intent data tools (e.g. Qualified, HubSpot Intent, Fibbler) to identify high-intent accounts and trigger timely, personalized outreach that drives conversions
- Design and refine high-performing email programs, including newsletters, nurture sequences, and event follow-ups, continuously testing, segmenting, and personalizing to improve engagement and conversion
- Champion data-driven decision making by tracking key marketing KPIs (funnel conversion, engagement, ACV impact, pipeline attribution, and list health) and maintaining closed-loop reporting with RevOps
- Balance demand creation and capture efforts, developing campaigns that build awareness and urgency while influencing deals throughout the customer journey
WHAT WE NEED YOU TO BRING TO THE TABLE:
- 6+ years of B2B SaaS marketing experience in demand generation, growth, or ABM
- Hands-on experience with marketing automation (HubSpot, Salesforce) and CRM systems (Salesforce)
- Familiarity with intent data tools (Qualified, 6Sense, DemandBase, etc.) and email marketing platforms
- Strong analytical mindset, comfortable with BI tools such as Looker and performance dashboards
- Creative problem solver with excellent collaboration and communication skills
- Experience owning both strategy and execution — from ideation to measurable outcomes
- €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses to boost your skills
- 30 days of annual leave, plus extra paid days for your birthday and moving day
- Home office setup budget, a monthly home office allowance
- Freedom to work from abroad for up to 90 days worldwide!
- Mental health support with nilo.health and a discounted Urban Sports Club membership
- 20% company subsidy on your pension contributions
- Subsidised BVG public transport ticket and a dog-friendly Berlin office where your furry friend is welcome
- Lease your ideal bike through BusinessBike
WHY YOU SHOULD WORK FOR US:
- The right attitude: modern methods and a diverse, creative workspace with an open and international culture
- Everyone for the product: Together we create a flexible, highly scalable product with state-of-the-art technologies. We can only succeed if everyone works as a team
- Healthy Growth: Growing our company means growing everyone in the team. We love to share knowledge and learn
- A great environment: Flexible and family-friendly environment, bright and easily accessible offices, modern software and hardware
- High flexibility degree: Prefer to work early or late at night? Do you have to pick up your children from kindergarten? Do you prefer working abroad? We believe in results and motivated employees
Do you want this job?
We’d love to hear from you! Apply directly via the form below.
Talon.One is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We do not make employment decisions on the basis of race, color, religious belief, ethnic origin, nationality, sex, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by company policy. As an employer we strive for a healthy and safe workplace and strictly prohibit harassment of any kind.
Find out more about our Candidate Privacy Policy.
Top Skills
Talon.One Boston, Massachusetts, USA Office
02108 Boston, MA, One Boston Place, Suite, Boston, MA, United States, 2600
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