Senior Content Writer

Who You Are

You’re a strategic executor, equally confident in crafting conversion-focused web pages, product-driven lifecycle flows, and sales collateral that sharpens positioning and delivers results. You thrive in a fast-paced environment where writers are expected to lead projects, shape messaging, and maintain a consistent brand voice across every customer touchpoint. 

You recognize that great content is not just well-written; it’s intentional, data-informed, and designed to drive performance. You collaborate effectively with designers and marketers, but you don’t wait for someone to tell you where to start. You ask insightful questions, formulate strong briefs, and produce exceptional work from beginning to end.

Your Success ProfileWhat You Will Work OnContent Strategy & Execution

• Lead the development and execution of content across web, lifecycle, and sales channels—owning the work from brief to delivery.
• Write high-performing content across formats, including landing pages, email flows, paid ads, and sales enablement materials.
• Translate product positioning, brand narratives, and customer insights into clear, compelling copy.
• Apply UX writing principles and SEO best practices to drive clarity, engagement, and conversion.
• Partner with stakeholders to scope content needs, clarify goals, and ensure all work aligns with broader campaign and messaging strategies.

Brand & Creative Collaboration

• Uphold and contribute to the Justworks brand voice across every touchpoint, ensuring consistency in tone and messaging.
• Collaborate with designers in a content-to-creative workflow to bring narratives to life visually.
• Provide thoughtful, strategic input during creative development and review cycles.
• Co-develop messaging frameworks and content standards that can scale across the org.

Cross-Functional Leadership

• Work closely with Growth, Lifecycle, Product Marketing, and Sales to ensure messaging aligns with business objectives and audience needs.
• Partner with customer-facing teams to develop sales collateral and content that supports the full buyer journey.
• Build trust with internal stakeholders by leading content workstreams with clarity, accountability, and results.

Performance & Optimization

• Use data to inform copy decisions—analyzing engagement, conversion, and content heatmaps to iterate and improve content.
• Test and refine messaging across digital surfaces to optimize performance.
• Contribute to campaign retros and cross-functional learnings to improve creative impact over time.

AI-Enhanced Content Efficiency

• Leverage generative AI tools to streamline content workflows, support faster first drafts, and improve self-service content development for internal teams.
• Use AI responsibly, balancing automation with good editorial judgment to ensure our content remains human, helpful, and on-brand.
• Partner with cross-functional stakeholders to identify opportunities for AI-assisted content while maintaining high standards for voice, tone, and quality.

How You Will Do Your Work

As a Senior Content Writer, how results are achieved is paramount for your success and ultimately results in our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following:

• Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals.
• Functional expertise: subject matter expertise of specific functions including knowledge of principles, practices, and domain best practices.
• Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking.
• Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
• Nimble learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
• Builds networks - effectively building formal and informal relationship networks inside and outside the organization.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed and earnest and dive in to get the job done with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
• Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

Qualifications

• 5+ years of experience in content marketing or digital content creation, preferably in B2B or SaaS environments
• Proven ability to write and optimize high-performing content across web, email, sales collateral, and paid channels
• Strong understanding of content strategy, SEO best practices, and UX writing principles
• Demonstrated success in driving engagement, organic traffic, and lead generation through content
• Highly skilled at maintaining and evolving a consistent brand voice across a wide range of content types
• Analytical mindset with experience using performance data to refine and optimize content
• Strong project management skills, with the ability to lead multiple workstreams and meet tight deadlines
• Experience managing freelancers, agencies, or external partners to scale content execution
• Thrives in fast-moving environments with a generalist team structure and evolving priorities
• Excellent communicator and collaborator with a track record of partnering cross-functionally to get work done

The base wage range for this position based in our New York City Office is targeted at $86,000.00 to $94,600.00 per year.

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