Senior Content Marketing Manager

As a Senior Content Marketing Manager, you’ll create content that drives business across the entire customer lifecycle. You’ll touch all types of content, from original research to white papers to webinars to landing pages, and support customer acquisition, customer retention, and acquisition of customers for new product lines.

This is not your typical content marketing role, and we’re not following the typical SEO-to-gated content playbook. Instead, content at ActiveCampaign will focus on market-leading insights, original research, and using the power of content across every stage of a customer’s relationship with ActiveCampaign.

What your day could consist of:

• Write original content of various types (e.g., original research, thought leadership articles, blog posts, long-form assets, videos, website copy, email messaging, etc.)
• Work with agencies and freelancers to scale execution, improve organic traffic, and level up multimedia content
• Craft content that appeals to targeted audience segments and funnel stages, as well as to broader audiences
• Edit, proofread, and improve content written by others
• Collaborate with key stakeholders across Marketing, Sales, Customer Success, and Product teams and other team members to produce high-quality content to achieve growth objectives
• Contribute to organic growth and SEO initiatives to improve top-line and category-relevant traffic
• Brainstorm new ideas and help plan an editorial calendar with the rest of the Content Marketing team

What is needed:

• 8+ years of marketing experience, 5+ of which is content marketing experience, preferably in a high-growth environment. Familiarity with SEO is preferred.
• Sharp writing and editing skills, with the ability to turn ideas into compelling stories and clean, clear, vibrant copy
• Love for storytelling and matching content to specific stages of a customer’s purchase process
• Able to bridge the gap between data and storytelling, to help turn quantitative insights into compelling content
• Can articulate visual needs and brainstorm ideas with photo editors, graphic designers, and video producers to create content with a strong visual impact
• Applying and refining our voice and tone guidelines to maintain consistency and quality (and encouraging others to do so, as well)
• Self-starter with excellent organizational and time management skills who can drive projects from start to finish
• Experience with Craft CMS, Adobe Analytics, Asana, and other content marketing-related systems is a plus

About ActiveCampaign:

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. 

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here. 

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

Perks and benefits:

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm

-Open paid time off

-Generous 401(k) matching program with immediate vesting

-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend

-Access to professional development resources through LinkedIn Learning

-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.