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Cloud • Enterprise Web • Healthtech • Mobile • Software
The Senior Manager of Content Marketing at TigerConnect will create a unified content strategy, oversee content creation, manage the content calendar, and track performance across various formats to drive brand awareness and demand.
Top Skills:
AnalyticsCmsMarketing AutomationSeoSocial Platforms
3D Printing • AdTech • 3PL: Third Party Logistics
Oversee the creation and management of content strategies, coordinate with writers/designers, and ensure alignment with brand and SEO guidelines.
Top Skills:
Seo
Digital Media • Edtech
The Senior Manager, Content Strategy and Analysis will drive long-term growth by analyzing competitive markets, preparing strategic insights, and recommending business initiatives to enhance content offerings.
Top Skills:
Business ModelingCompetitive Market AnalysisConsultingData Analysis
The position:
We’re looking for a Senior Content Manager to lead Pipl’s web and campaign content program. This is a role that combines strategy and hands-on execution: turning complex ideas about fraud, risk, and identity into engaging content that attracts, educates, and converts our audiences. From web pages and blogs to landing pages, nurture emails, and campaign assets, you’ll ensure our content is consistent, compelling, and optimized for performance.
Content Strategy & Planning
- Own the editorial calendar for web and campaign content
- Align content themes with brand positioning, SEO goals, and campaign priorities
- Maintain a high standard for voice, quality, and consistency across all channels
Content Development
- Write, edit, and publish high-impact assets including web pages, blogs, landing pages, and email campaigns
- Translate complex fraud and risk concepts into accessible, audience-focused narratives
- Optimize content for both SEO and conversion while preserving clarity and credibility
- Repurpose core assets into multiple formats to maximize reach and value
- Manage freelance writers as needed to complete campaign content needs
Content Operations
- Manage content publishing in HubSpot, ensuring accurate tagging, attribution, and reporting
- Collaborate with design and growth marketing teams to deliver polished assets
- Maintain efficient processes for content production, reviews, and updates
Performance & Optimization
- Define and track KPIs such as organic traffic growth, engagement, and conversions
- Use performance insights to refine topics, formats, and distribution
- Test and iterate new approaches to expand content reach and influence
You are:
- 10+ years of B2B content marketing experience, ideally in SaaS, fintech, fraud/risk, or security
- Strong editorial and storytelling skills with the ability to simplify technical and industry-specific concepts
- Demonstrated success in producing SEO-driven web content and campaign assets
- Experience writing for fraud, risk, payments, or adjacent industries required
- Proficiency with HubSpot (web publishing, attribution, reporting)
- Strong organizational and project management skills; comfortable balancing multiple priorities
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Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
