Lead the content strategy for People Managing People, managing a team, ensuring quality content across channels, and integrating AI into workflows.
At Black & White Zebra, our publications are the cornerstone of our business, and People Managing People is our flagship resource for forward-thinking leaders using AI to build better systems, stronger teams, and more human-centered ways of working with real business impact.
We’re seeking a Senior Content Manager to lead the program for People Managing People. In this strategic role, you’ll manage a team of editors and own a cross-channel strategy spanning editorial, ebooks, newsletters, podcasts, events, video, and social. You’ll repurpose content across formats, bridge community conversations with the editorial roadmap, and ensure everything we publish is useful, credible, and performance-driven.
You’ll ground the content roadmap in deep audience insight—from SEO and competitive research to direct user feedback—while also spotting emerging needs leaders don’t know they have yet. With your leadership expertise and curiosity about AI, you’ll sharpen our editorial voice, bring clarity to complexity, and position People Managing People as the go-to source for future-ready leadership.
Beyond traditional publishing, you’ll explore and scale new content experiences—from interactive tools and surveys to video and visual storytelling—that deepen engagement, serve user needs, and strengthen our competitive edge—and you'll coach editors to do the same. You’ll collaborate closely with Content Ops, SEO, Media, and Events teams to align efforts and continuously raise the bar on quality and efficiency.
Who You Are
- A cross-channel content strategist with a track record of scaling content programs and leading high-performing teams. You know how to extend a story across newsletters, podcasts, events, social, and video.
- An AI enthusiast curious about how AI is reshaping content, leadership, and the future of work—and eager to test, apply, and share what you learn.
- A subject-matter expert in leadership and organizational design who understands the real challenges executives and people leaders face.
- An AI systems innovator who integrates AI across workflows to balance scale, efficiency, and thoughtful human strategy.
- A reader-obsessed leader, driven by clarity and empathy, who experiments with formats like interactive tools, surveys, and video storytelling.
- A hands-on contributor who interviews executives, tests tools, and brings lived leadership insights into the content you guide.
- A collaborative partner who thrives cross-functionally—aligning content with SEO, product marketing, events, and partnerships to build trust and authority.
What You'll Be Doing (Responsibilities)
- Lead cross-channel content strategy and roadmap: Own the content roadmap, deciding what we create, update, and optimize across channels based on performance data, business goals, and audience needs. Extend stories across editorial, podcasts, newsletters, video, social, and events—meeting audiences where they are and repurposing content for maximum impact. Own and evolve our editorial methodology to ensure every piece aligns with our mission to help readers future-proof their organizations. Ground decisions in SEO, user feedback, competitive research, data sources, and emerging audience needs—especially around AI and the future of project delivery.
- Elevate content quality and innovation: Oversee site-wide content quality and clarity, ensuring every piece helps readers future-proof their organizations. Write and contribute first-person content on high-priority and emerging topics, especially where thought leadership and SME insights are essential. Contribute to interviews, podcasts, and digital PR opportunities—representing the brand externally and amplifying our editorial voice across channels. Test, launch, and scale new formats—interactive tools, visual storytelling, surveys, and beyond—that engage readers in fresh ways. Surface emerging reader needs by talking to users, testing tools, and spotting opportunities before they appear in SEO data—with a special focus on AI topics, spotting shifts before they show up in SEO data.
- Embed and scale AI-powered content systems: Work with content operations to integrate AI across every part of the content workflow—from templates to publishing and optimization—and continuously refine processes to scale responsibly. Coach editors and internal experts to step into earned media, PR, and thought leadership opportunities in partnership with the Digital PR Lead.
- Grow and empower a high-performing content team: Manage and mentor a team of editors and contributors, providing structured feedback, editorial development, and career support. Coach internal experts and editors to participate in earned media and thought leadership efforts, in partnership with the Digital PR Lead. Foster a culture of curiosity, collaboration, and experimentation that keeps the team at the forefront of both AI innovation and content leadership.
How Your Success Will Be Measured
- Content output : Volume of high-quality net-new and updated articles published each month, aligned to strategic priorities and roadmap goals.
- Content quality & clarity: Adherence to editorial standards, voice, and structure—along with improvements in engagement metrics, UX feedback, and time-to-publish efficiency.
- Performance impact: Growth in keyword rankings, organic traffic, newsletter sign-ups, and conversions tied to business-critical topics and funnel stages. Increased visibility and authority in conversations around AI, project delivery, and PM tools.
- AI powered, scalable improvements: Enhancements to templates, workflows, and AI processes that increase quality, reduce friction, and enable scale—resulting in faster time-to-publish, increased traffic and revenue, and reduced content production costs.
- Team development: Feedback adoption, editorial growth, and quality improvements from contributors, resulting in faster content cycles, increased publishing autonomy, and higher volume of consistently high-quality content.
- Thought leadership readiness: Participation in media, interviews, and PR opportunities that extend brand authority. Engagement of SMEs, editors, and internal experts in thought leadership efforts in partnership with the Digital PR Lead.
- Proprietary enhancements: # of pieces enriched with original diagrams, templates, tools, visuals, or interactive elements that improve UX and search competitiveness.
Your Skillset Includes
- 5–7+ years in organic content strategy, editorial leadership, or content marketing, with a record of scaling programs and driving measurable growth.
- A strong foundation in business management, people leadership, people operations, HR and/or workplace tech, with firsthand experience using tools like HRIS, ATS, onboarding platforms, or performance management systems—and the ability to translate that experience into high-value content.
- A proven track record of managing content teams or freelancers in fast-paced, high-output environments—balancing coaching, quality, and efficiency.
- Deep knowledge of SEO, user intent, and content UX, and how they come together to create content that ranks, converts, and genuinely helps the reader.
- Advanced experience with AI-assisted content production, including prompt design, workflow tuning, and integrating AI into templates and publishing processes to increase efficiency and quality.
- Strong research, interviewing, and storytelling skills, with the ability to turn complex concepts into clear, engaging narratives.
- Excellent cross-functional communication and project management skills, with experience working with SEO, media, operations, and leadership stakeholders.
- Ability to leverage data to drive decisions, including performance reporting, testing frameworks, and content analytics. Comfortable with our stack of tools including GA4, Ahrefs, WordPress, and Airtable.
- A deep curiosity about what’s next in organizational leadership—from new tools to new ways of working—and a passion for helping others adapt and thrive.
Nice To Haves
- Experience contributing expert commentary or appearing in thought leadership content
- Familiarity with PR/media collaboration and working alongside outreach or communications teams
- Background in content UX, accessibility, or conversion-oriented design for content
Salary Statement:
This full-time position is available as a remote role that offers an annual base salary in the range of $110,000 to $140,000 USD. The range is a guide for the expected skills, knowledge, and experience for new hires based in USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of USA and/or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.
About Us:
Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
Our brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.
We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
We’ve recently ranked #30 in The Globe and Mail’s Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC.
All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.
Want to learn more? Watch this video to learn why the team love working at BWZ!
Diversity Equity and Inclusion:
Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!
Top Skills
AI
Airtable
Ga4
Seo
Wordpress
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