Senior Buyer, Media Investment

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Senior Media Investment Buyer

Level: P5

People Manager: No

Years of Experience: 7+

Singular/multiple: 

The Senior Media Investment Buyer plays a senior stakeholder role in ensuring our clients’ ads effectively reach their core audiences through high-quality brand safe campaigns, and are carried out with best in class media acumen, cost negotiation, and strategic thinking. Your expertise will be essential to client performance across channels–primarily TV, audio, and display–serving as a key liaison with our media partners and agency’s client teams, and developing innovative strategies to meet our brand’s diverse needs. This role requires a strategic thinker with expert knowledge of strategic media buying, particularly in video and audio advertising, long-standing proven relationships with key media publishers and networks to help support our buying footprint, and the ongoing drive to stay well-versed in technological and industry developments to provide guidance and education to peers and clients.

As a Senior Buyer, you will focus on:

• Media Buying and Investment Strategy: Research, vet, and execute media plans for our largest, most complex agency clients, ensuring that they run efficiently and accurately through both hands-on management and team delegation. Initiate opportunities for strategic expansion, optimization, and campaign growth across the department. Serve as a trusted subject matter expert in at least one focused area of the overarching TV/audio/programmatic landscape, facilitating team education, operational processes, and channel or technical expansion.

• Campaign Performance: Oversee daily and bigger picture campaign delivery across channels, ensuring strategies are appropriately implemented, errors are kept to a minimum, and nuanced full-funnel goals are being achieved 

• Collaboration: Interface with large network partners, vendors, and internal teams to ensure smooth campaign execution, complex problem solving, and innovative thinking with a solution-oriented mindset and an understanding of others’ perspectives and goals

• Partner Engagement: Firm knowledge of TV, audio, and display trends through educational meetings with publishers as well as your own independent research, utilizing insights to make informed media recommendations and fostering knowledge sharing among your peers. Demonstrate clear investment in external relationships at the sales level with large networks and regularly cascade meaningful opportunities and updates to our agency, advocating for our needs, and maintaining strong ties with these valued partners.

• Media Negotiation: Evaluate partner materials and negotiate media plans and costs for complex, full-funnel campaign objectives, with a clear ability to vet new offerings and assess the value of media opportunities for the clients you work on while finding ways to expand access to these offerings.  Use your strong knowledge of the wider media marketplace to contextualize media opportunities and their potential, and use that insight and your partner relationships to negotiate highly competitive costs and terms.

• Team Projects: Accountable for moderately complex projects that have a major impact on the Media Investment department, showcasing your flexibility and creativity in improving how we function with clients and media partners alike and helping leadership prioritize the work of the greater team

Professional Qualifications:

• 7-10 years of experience in a media agency or publisher environment, with a focus on media buying in linear TV, OTT, digital audio, and/or display advertising

• Proven track record of leveraging partner relationships and industry knowledge to negotiate and execute high-value media opportunities, and demonstrable long-term relationships with key media salespeople in the industry

• Strong hands-on-keys experience in industry platforms (DSPs, research tools)

• Working knowledge of incrementality testing, in-channel and cross-channel measurement solutions and best practices (ex: MMM, ghost bidding, conversion lift)

• Knowledge of data/audience collaboration tools such as LiveRamp and third party ad servers like Flashtalking

• Demonstrated organizational skills with exceptional attention to detail and follow-through, and a proven ability to oversee process and QA of team’s work product

• Self-motivated with a passion for learning, asking questions, and thriving in a collaborative setting

• Strong strategic marketing and communication skills to influence the adoption of new media opportunities internally and directly with clients

• Proficiency in Microsoft Excel and strong business writing and presentation skills

• Excellent time management capabilities, managing multiple tasks against tight deadlines while navigating a high degree of ambiguity

Competencies:

• Strategic Thinking: Ability to identify and compellingly position integrated media strategies that align with client objectives and industry trends, using a strong knowledge of our agency and client’s business objectives to tailor your recommendation to suit their individual needs

• Media Acumen: An expert understanding of the media marketplace as it relates to TV, audio, and display channels and the key partners and tactics therein; seen as a go-to expert on advanced topics by your peers as well as specific client contacts

• Communication: Highly trusted communicator with excellent negotiation skills. Capable of liaising with large partners and presenting complex information in an understandable format to achieve specific goals, and coach others on developing this skillset

• Technical Skills: Skilled in reviewing campaign data to make informed decisions and overseeing and/or executing those needs in a live buying environment, with a strong attention to fine detail of your work as well as that of the team you work with

• Collaboration: Works seamlessly with internal teams and external partners to drive agency and client success through knowledge sharing, a positive attitude, an open mind, the desire to support our collective work and the ability to move multiple projects forward simultaneously

• Time Management: Demonstrated ability to manage multiple projects and actively resolve complex issues without supervision, delivering on schedule and with excellent follow-through and tactfully holding colleagues accountable for the same

The hiring salary range for this role is $100,000 - $120,000 plus a discretionary performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay,  and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.