Senior Business System Analyst – Sales / AI

About the Role:

NXP Semiconductors seeks a highly experienced and motivated Senior System Business Analyst to play a crucial role in our exciting AI-driven initiative to provide comprehensive Customer 360 insights to our sales team. This role will lead other team members to bridge the gap between complex data sources and actionable sales intelligence. You will work on a cutting-edge project leveraging AI to synthesize information from a variety of internal and external sources, empowering our sales force to better understand customer needs and drive revenue growth. This position requires a strong understanding of data analysis, business processes, and AI/ML and GenAI concepts, along with excellent English communication and collaboration skills.  Project management skills.

Responsibilities:

• Perform project management tasks; communicate the current state of the project and its advancement towards objectives.
• Help prioritize the development backlog in an Agile/SCRUM environment to support the Product Owner.
• Collaborate with Sales, Marketing, IT, Salesforce, and data science teams to understand business needs and translate them into functional requirements for the AI-driven Customer 360 solution.
• Mentor fellow staff members and provide direction to drive project success.
• Elicit, analyze, document, and prioritize business requirements related to customer data, sales processes, and reporting needs.
• Conduct detailed data analysis to understand the structure, quality, and relationships within complex data sources, including internal systems (e.g., CRM, ERP, Design Win Databases) and external sources (e.g., company websites, SEC Edgar filings).
• Develop data mappings and transformation rules to integrate data from disparate sources into a unified Customer 360 view.
• Work closely with data scientists to define data features and ensure data quality for AI/ML model training, RAG database development, and deployment.
• Create user stories, use cases, and process flows to clearly articulate system functionality and user interactions.
• Participate in system design discussions and provide input on data architecture and integration strategies.
• Conduct user acceptance testing (UAT) to validate system functionality and ensure alignment with business requirements.
• Develop training materials and provide support to end-users on the Customer 360 platform.
• Stay up-to-date on industry best practices and emerging technologies related to AI, data analytics, and CRM.
• Proactively identify and resolve issues related to data quality, system performance, and user adoption.

Qualifications and Skills:

• Bachelor's degree or higher in Computer Science, Information Systems, Business Administration, or a business field.
• 8+ years of experience2 as a System Business Analyst, with a proven track record of successfully delivering complex IT projects.
• Experience working with CRM systems (e.g., Salesforce or ModelN) and Databricks or data warehouse platforms.
• Deep understanding of data analysis techniques and tools (e.g., SQL, Excel, data visualization tools).
• Experience in data modeling, data mapping, and data integration.
• Experience with AI/ML and GenAI/RAG concepts and their application in business solutions is highly desirable.
• Experience working with large and complex datasets, including structured and unstructured data.
• Excellent communication, interpersonal, and presentation skills and a proactive self-starter.
• Ability to work effectively in a cross-functional team environment.
• Strong analytical and problem-solving skills.
• Experience in the semiconductor industry or in Sales, Marketing, and Supply Chain is a strong plus.
• Experience with Agile methodologies is a plus.
• Salesforce or AI/GenAI certification is highly desirable.

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