Senior Brand Marketing Manager

About The Role

ShipMonk is searching for a passionate and experienced Senior Brand Marketing Manager to lead the development and execution of our global brand strategy. In this highly visible role, you will champion the ShipMonk brand, ensuring consistent messaging, visual identity, and customer experience across all touchpoints. You will work closely with cross-functional teams to drive brand awareness, strengthen customer loyalty, and support the company's ambitious growth goals. This is a hands-on, individual contributor role. 

What will you be doing?

• Brand Strategy & Vision:
• Define and evolve ShipMonk's brand vision, mission, and values.
• Develop and maintain comprehensive brand guidelines to ensure consistency across all channels (website, marketing materials, social media, etc.).
• Conduct ongoing market research and competitive analysis to identify brand differentiation and evolution opportunities.

Marketing Campaign Leadership:

• Lead the planning and execution of integrated marketing campaigns across digital, social media, email, content, and events.
• Collaborate with the demand generation team to ensure campaigns effectively drive leads and support sales objectives.
• Partner with product marketing to develop compelling messaging and positioning for new product launches and features.

Brand Storytelling & Content:

• Craft compelling brand narratives that resonate with target audiences and communicate ShipMonk's value proposition.
• Develop and manage the brand's voice and tone across all communication channels.
• Oversee the creation of high-quality content, including website copy, blog posts, social media content, case studies, and thought leadership pieces.

Brand Measurement & Optimization:

• Establish key brand metrics (awareness, consideration, customer satisfaction, etc.) and track performance.
• Analyze campaign results and leverage data-driven insights to optimize brand initiatives and maximize ROI.
• Stay informed about industry best practices and emerging trends in brand marketing.

Team Collaboration:

• Work closely with the creative team, designers, content creators, and external agencies to execute brand initiatives.
• Build strong relationships with cross-functional teams, including sales, product, customer success, and operations.

What are we looking for? 

• Brand Management:  Proven experience in brand management, preferably within the shipping, logistics, technology, or e-commerce industry. 
• Analytics:  Deep analytics background and a high degree of proficiency with data tools with the ability to synthesize, analyze, and interpret data (including KPI reports) and transfer them into actionable steps.
• Industry Experience: Experience working with consumer and B2B brands, ideally with exposure to the e-commerce or logistics sectors, ideally working with a 3PL.
• Feedback Management: Comfortable providing creative feedback and managing feedback processes.
• Leadership Presence: Strong leadership presence, influential with a diverse group of stakeholders, and capable of creating buy-in across an interdisciplinary talent set.
• Workflow Optimization: Solid experience applying workflow tools and management systems to optimize resource productivity, deliver work on time, anticipate plan changes and adjustments, and proactively seek stakeholder input to align expectations.
• Advertising Knowledge: Well-versed in all advertising mediums and their appropriate usage, including social media, display, SEO, SEM, audio, video, TV advertising, and mobile channels.
• Data-Driven Insights: Leverage research, analytics, and brand insights to optimize and improve creative performance.
• Business Acumen: Demonstrated experience building personal knowledge of complex businesses and fostering comprehension and knowledge across one’s team.
• Organizational Skills: Thrives in a fast-paced growth environment, is highly organized, detail-oriented, and can multitask. 

Requirements

• 10+ years of progressive experience in brand marketing, with a proven track record of success in B2B technology or SaaS companies (experience in the logistics/e-commerce industry is a plus).
• Deep understanding of brand strategy, messaging, and visual identity.
• Experience leading and managing high-performing marketing teams.
• Strong analytical skills with the ability to track key metrics, interpret data, and generate actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing automation platforms (e.g., HubSpot), Google Analytics, and A/B testing tools (e.g., Optimizely, VWO).
• Experience with project management and workflow tools (e.g., Asana).
• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).