Senior Brand Manager – Hybrid

Senior Brand Manager – Hybrid

Towson, MD, United States

Valley City, OH, United States

Huntersville, NC, United States

Northlake, TX, United States

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

Global Brand Management builds and executes comprehensive global brand strategies aligned to achieve organizational brand growth goals. This function is laser focused by brand and aligned by category/trade to identify, understand and drive end-user messaging and build equity strategies that will be relevant, creative and compelling. Global Brand Management will create brand positioning, brand fundamentals and brand equity creative & messaging. The Brand’s Category Marketing function will develop key global category, product messaging and marketing playbooks for NPD. The Global Brand Management teams will also influence product and category decisions, brand visual design language and brand digital master creative and architecture. This team will ensure regional activation teams, licensing partners and other organizational stakeholders are executing in a manner supporting the Global Brand Equity. 

The Job:  

In this role, you will be responsible for leading strategy and execution plans our Black and Decker And Brand Portfolio Management businesses for key project or product categories. As a key business partner, this person works closely with their cross-functional counterparts to prioritize the big initiatives, create flawless commercialization plans and have a laser focus on what our end user needs to drive demand. 

The Senior Brand Manager is responsible for planning, development and execution of comprehensive brand marketing strategy including, but not limited to supporting including product launch planning, product naming and messaging, photography and video and collateral development,  

As a Senior Brand Manager, you’ll be part of our Tools & Outdoor team working as a hybrid employee.    You’ll get to:  

• Support multi-functional team in development of annual marketing plans and implement plans with excellence with guidance from Group Brand Leader. 
• Leads and manages creative development process and provides strategic guidance to Agency partners. 
• Works with Insights team to identify end user barriers and drives meaningful marketing communications with high relevance to our target audiences. 
• Is a steward of the Brand across the organization - leads development and adherence to Brand Guidelines as well as manages brand creative assets (photography, creative, etc.) to provide to multi-functional partners. 
• Collaborates with Product Development and Channel teams in development of new product innovation and full commercialization plans. 
• Leads marketing plan execution including photography, digital content development, brochures / printed material, sales kits, video content, events and activations (sampling, demos, trade shows, etc). 
• Collaborates with Product and Design on packaging development to deliver brand consistency and optimize shopper experience. 
• Support, mentor and develop direct reports to ensure career growth and consistent learning while overseeing team performance. 
• Manages Brand budget, including forecasting, management of PO and invoicing process as well as preparing a monthly budget tracker to monitor spending. 
• Partners with global Brand counterparts in other regions to drive synergies and scale.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• 5+ years in a marketing or brand role plus a Bachelor's degree.
• Office 365, Adobe, Illustrator.

• Enthusiastic- A can-do attitude looking to drive the business and streamline processes and have fun while doing it. 

• Agile - Thrive in a fast-paced, high-energy environment with multiple stakeholders 

• Creative - Strategic thinker with an entrepreneurial mindset and bias to action and proactive solution finder, but not afraid to roll your sleeves up to push to execution. 

• Hungry for data/analytics to dive deep into our end-user needs and problem solve. 

• Emotionally intelligent who can translate challenges into opportunities for the team 

• Bring the Outside In – Keeps a close eye on trends and our competition to translate key learnings into action. 

• Strong communicator with excellent interpersonal skills that can manage internal/external partners with varying degrees of knowledge of digital marketing 

• Strong business acumen, including financial/budget management skills. 

• Exceptional project management, organizational, and communication skills. 

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc).
 

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#LI-Hybrid

The base pay range for this position in Maryland is $75,800-$136,400 per year. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Stanley Black and Decker’s internal or external careers site. 

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at [email protected].  Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)