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Lead and evolve Flodesk's brand design system, create reusable templates and cross-channel assets, collaborate with product and engineering, mentor designers, and produce email, web, and campaign creative while ensuring brand consistency and documentation.
Flodesk is one of the world’s fastest-growing email marketing companies, built to help creators sell online and design emails that people love to get. Our commitment to small business owners is to create simple and intuitive tools that help them grow, nurture, and monetize their email list.
We’re a remote-first company headquartered in San Francisco, California, with a globally distributed team—including an in-person office in Da Nang, Vietnam. Our team reflects the diversity and creativity of the people we serve. Join our mission to level the playing field for small business owners through good design
Who we are:
The Brand and Marketing Creative Team at Flodesk shapes and elevates the Flodesk brand across everything we do — from brand standards and design systems to campaigns, product experiences, events, and IRL moments. We bring the Flodesk story to life across every touchpoint.
We collaborate with teams across Flodesk and with external partners to ensure the quality and consistency of the brand experience — in person, in product, and everywhere in between. We develop the creative vision and strategy for diverse projects and audiences, and amplify them across digital and physical channels.
What you'll do:
The Senior Creative Brand Designer (Design Systems), reporting directly to the Creative Design Lead, is the person who makes sure the Flodesk brand is not only beautiful—but cohesive, scalable, and consistently applied everywhere it shows up. You'll own and evolve the systems and infrastructure behind the brand, while also doing hands-on creative work every day.
Responsibilities:
- Brand Ownership:
- Own and evolve Flodesk's brand design system: typography, color, layout grids, component libraries, iconography, illustration styles, and usage guidelines—all maintained as shared Figma libraries with clear documentation
- Collaborate with the engineering and product designers to ensure seamless visual continuity between the Flodesk brand and our product UI
- Champion brand consistency across the organization—onboarding freelancers, contractors, and agencies into the system and acting as the go-to resource for brand standards
- Mentor and inspire designers, fostering a collaborative and continuously improving creative culture
- Brand Design:
- Create and maintain reusable templates and brand assets that empower marketing, social, and cross-functional teams to move quickly without sacrificing quality
- Design brand and marketing assets across all channels: website, landing pages, email campaigns, social media, paid media, presentations, event materials, packaging, and print
- Contribute to GTM campaigns with polished creative that supports product launches, feature announcements, and seasonal initiatives
- Design and deliver Flodesk emails—campaigns, newsletters, and onboarding sequences—and refine our in-product layout and template libraries for emails, forms, and Checkouts
- Minimum of 5 years of experience in brand design, with at least 2–3 years in-house at a tech or SaaS company
- Demonstrated experience building, maintaining, or significantly contributing to a brand design system—not just using one, but actually shaping it
- A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, web, social, etc.)
- Proficiency in Figma and Adobe is a must (Photoshop, Illustrator, InDesign—and ideally After Effects or Premiere for light motion/video work)
- Solid visual design skills grounded in typography, layout, color theory, and graphic design fundamentals
- Strong email design experience. You'll design emails that represent the Flodesk brand and create templates used by millions of small business owners—beautiful across clients and devices, flexible, editable, and always on-brand
- Excellent understanding of how to design for digital channels—web, email, social, advertising—with an eye for responsiveness and accessibility
- Strong experience delivering work independently and influencing the work of other designers, contractors, and agencies
- A working knowledge of AI-powered (design) tools and how to integrate them into a professional creative workflow.
- A solid strategic ability for building leading brands in a fast-paced, global-facing environment
- Effective written and verbal communication skills—you can articulate design decisions, present work to stakeholders, and write clear documentation
- Growth mindset. Here to learn and grow through continuous productive feedback
Bonus skills:
- Motion design and animation skills (After Effects, Lottie, CSS animations)
- A background in email marketing or SaaS product design
- Familiarity with design tokens and design-to-development handoff workflows
- Background in illustration, photography direction, or art direction
- Experience with experiential design, events, or physical brand activations
What we bring:
- Salary range of €55,000 - €77,000; the final offer will be determined based on the candidate's experience and fit for the role
- Remote work: we have people working from the US, Europe, and Asia
- Home-office setup: $1,200 + MacBook Pro and external monitor
- Learning budget: $1,000 per year
- Health insurance
- Flexible time-off
Flodesk is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Flodesk is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]Notice to California-based Candidates and Vietnam-based Candidates for Employment. This Candidate Privacy Notice is intended to provide information about how Flodesk collects and uses personal information to California consumers and candidates located in Vietnam (Vietnam-based candidates) who apply for employment with Flodesk. If you are employed by Flodesk, refer to the Employee Handbook for additional information. For any questions about this notice, please contact [email protected].Personal Information Flodesk Collects:
Identifiers Including name, address, email, telephone number, social security number, driver license number, passport number, and other personal identifying information. For California-based candidates: Characteristics of protected classifications under California or federal law including demographic information and other personal information obtained during the application process, such as gender, race, national origin. Professional or employment-related information, such as salary/compensation and benefits packages, other relocation or job preferences, prior background, experience, skills, and other information in support of your application, reference information. Any other information you provide as a part of recruitment, job application, or interview process. Purposes for Collecting Personal Information:
To consider qualifications, skills, and interest for employment. To communicate with you during the recruitment and interview process. To provide compensation, including payroll, and administer stock options and benefits, including medical, dental, vision, commuter, and retirement benefits. To provide human resources services and conduct performance evaluations. To monitor work eligibility including work-related licenses, credentials, training, and eligibility to work in the United States or in Vietnam. To improve recruitment and interview processes and ensure a safe and efficient working environment. To comply with applicable legal or regulatory requirements as Flodesk may transfer or store internationally your information, including to or in the United States, European Union and Vietnam and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.For Vietnam-based candidates:
By clicking "Submit Application", You confirm that you have read the Privacy Notice and agree to allow Flodesk to process your personal data for this application, including cross-border transfer. You have the right to withdraw your consent or request data deletion at any time by contacting [email protected]
Identifiers Including name, address, email, telephone number, social security number, driver license number, passport number, and other personal identifying information. For California-based candidates: Characteristics of protected classifications under California or federal law including demographic information and other personal information obtained during the application process, such as gender, race, national origin. Professional or employment-related information, such as salary/compensation and benefits packages, other relocation or job preferences, prior background, experience, skills, and other information in support of your application, reference information. Any other information you provide as a part of recruitment, job application, or interview process. Purposes for Collecting Personal Information:
To consider qualifications, skills, and interest for employment. To communicate with you during the recruitment and interview process. To provide compensation, including payroll, and administer stock options and benefits, including medical, dental, vision, commuter, and retirement benefits. To provide human resources services and conduct performance evaluations. To monitor work eligibility including work-related licenses, credentials, training, and eligibility to work in the United States or in Vietnam. To improve recruitment and interview processes and ensure a safe and efficient working environment. To comply with applicable legal or regulatory requirements as Flodesk may transfer or store internationally your information, including to or in the United States, European Union and Vietnam and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.For Vietnam-based candidates:
By clicking "Submit Application", You confirm that you have read the Privacy Notice and agree to allow Flodesk to process your personal data for this application, including cross-border transfer. You have the right to withdraw your consent or request data deletion at any time by contacting [email protected]
Top Skills
Figma,Photoshop,Illustrator,Indesign,After Effects,Premiere Pro,Lottie,Css,Design Tokens,Ai-Powered Design Tools
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