Senior B2B Marketing Manager

About 9amHealth

We’re building a new standard of care.

9amHealth is the first-of-its-kind virtual cardiometabolic clinic—offering an integrated, whole-body approach to preventing and treating obesity, diabetes, high blood pressure, high cholesterol, and related conditions. With personalized care plans, GLP-1 and other prescription therapies, and real human support, we help our members live healthier, longer lives every day.

Founded in 2021 by the team behind mySugr (acquired by Roche), we’re backed by industry-leading investors like Cigna Ventures, 7Wire Ventures, and Founders Fund. Our team is made up of healthcare veterans passionate about transforming chronic care.

We are seeking an experienced and data driven Senior B2B Marketing Manager to lead strategic initiatives that grow our market presence, generate qualified leads, and position our brand as a trusted industry leader. This role is responsible for developing and executing integrated campaigns, managing demand generation programs, leading with high-impact content, executing events, and driving co-marketing partnerships that fuel pipeline growth.

The ideal candidate is a proactive, data-driven marketer who thrives in a collaborative environment and brings deep expertise in B2B marketing, campaign management, and marketing automation.

Demand Generation & Campaigns

• Strategize and manage multi-channel B2B marketing campaigns that attract and convert qualified B2B leads.

• Optimize lead scoring, nurturing workflows, and performance tracking in HubSpot or similar tools.

• Align closely with Sales to ensure campaign goals support revenue targets.

Content & Thought Development

• Project manage placement and co-develop compelling content, including white papers, case studies, blog posts, and executive thought leadership in collaboration with the Head of Communications

• Strategize and work with the marketing team to build and execute content lifecycle journey that supports the buyer and elevates our industry presence.

• Position founders, medical leaders, and sales and marketing executives as trusted voices and category leaders through strategic event placements, and keynote opportunities

Event Marketing

• Plan, coordinate, and execute webinars, conferences, roundtables, and client dinners.

• Develop event strategies that drive attendance, engagement, and measurable ROI.

• Manage speaker outreach, promotion plans, and post-event lead follow-up.

Partnerships & Co-Marketing

• Identify and cultivate strategic partnerships to expand our reach and brand credibility.

• Launch co-marketing campaigns with partners, brokers, including joint events, content, or promotional activities.

Reporting & Optimization

• Track and analyze performance metrics to assess ROI and optimize campaign results.

• Provide regular reports and insights to key stakeholders.

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 5+ years of experience in B2B marketing; digital health and employer marketing.

• Proven track record in demand generation, lead nurturing, and pipeline impact.

• Hands on experience with HubSpot or similar CRM/marketing automation tools.

• Experience in planning and managing virtual and in-person events.

• Excellent project management and organizational skills.

• Strong collaborator and communicator and comfortable working cross-functionally.

• Strong writing, editing, and content development skills.

What You’ll Get

• Work at a mission-driven company redefining chronic condition care

• Be part of a scrappy, experienced, and supportive team with a strong culture of ownership and learning

• Competitive compensation and equity

• Health, dental, and vision benefits

• 20 vacation days (plus holidays)

• Flexible work model - hybrid roles encouraged from our San Diego office

• The opportunity to shape the future of digital healthcare, one member at a time