As a Senior Marketing Data Product Owner, you’ll support the development and optimization of marketing data products that enable marketing teams to deliver personalized, effective campaigns across Humana's lines of business. You’ll help translate business needs into product features and user stories to ensure data solutions are scalable and impactful.
This role is ideal for someone who enjoys working at the intersection of data, technology, and marketing strategy. The ideal candidate will have 3–5 years of experience in product ownership, product management, or a related role within a data-driven or marketing technology environment.
Sponsorship is not available for this position (e.g. H-1B, E-3, TN, 0-1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency).
Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered.
Role Responsibilities
You’ll manage the lifecycle of data products that support marketing initiatives, customer acquisition, member identification and profile management, and patient onboarding, engagement, retention, and satisfaction.
Key responsibilities include:
Define and Prioritize Product Requirements
Collaborate with stakeholders to gather requirements and define product features.
Translate strategies, campaign needs, and lifecycle touchpoints into clear, actionable product requirements.
Ensure requirements support segmentation, targeting, measurement, and growth across all channels.
Own the Product Roadmap and Backlog
Develop and maintain a strategic roadmap related to operational and regulatory requirements, customer acquisition, member identification and profile management, and patient onboarding, engagement, retention, and satisfaction. Manage and prioritize the product backlog to align with evolving business goals and operational excellence.
Write and modify SQL queries to support data validation, product performance analysis, and collaboration with analytics teams.
Lead Agile Delivery and Execution
Serve as the primary liaison for Agile delivery teams, facilitating sprint planning, PI planning, and backlog refinement.
Drive velocity tracking and ensure timely updates on progress, blockers, and delivery milestones.
Validate requirements, accept completed work, and ensure deliverables meet defined acceptance criteria.
Collaborate Across Functions
Partner with engineering, analytics, and enterprise stakeholders to deliver scalable, data-driven solutions.
Work with upstream systems and vendors to ensure product requirements are represented during modernization efforts.
Collaborate closely with testing and development teams to confirm that features are tested appropriately and quality standards are met before release.
Monitor Product Performance
Track usage, adoption, and performance metrics to identify areas for improvement and optimization.
Act as the first line of defense for operational issues related to Marketing Data Products.
Governance and Financial Stewardship
Manage Lean business cases and IT proformas, including Total Cost of Ownership (TCO) and value realization for data products.
Ensure consistency and accuracy in IT tools and reporting systems to support transparency and accountability.
Ensure solutions comply with relevant regulatory and legal standards.
Documentation and Enablement
Create and maintain comprehensive documentation including product features, user stories, workflows, and user guides to support internal enablement and stakeholder alignment.
Use your skills to make an impact
Required:
Bachelor’s degree in Business, Marketing, Computer Science, Data Analytics, or a related field. Or, 8 years of related experience without a degree.
3–5 years of experience in product ownership, product management, or a related role within a data-driven or marketing technology environment.
Proven experience working in Agile frameworks (e.g., Scrum, SAFe), including writing user stories, sprint planning, backlog refinement, and PI planning.
Demonstrated ability to translate business strategies into technical requirements, product features, and user stories.
Experience managing product roadmaps, backlogs, and velocity tracking.
Familiarity with data platforms, analytics tools, and marketing automation systems.
Excellent communication and collaboration skills, with the ability to work cross-functionally across engineering, analytics, and business teams.
Strong problem-solving skills and ability to act as a first responder for operational issues.
Working knowledge of SQL, with the ability to write and modify queries to support data validation, product performance analysis, and collaboration with analytics teams.
Preferred:
Master’s degree in a relevant field or MBA with a focus on marketing or technology.
Strong understanding of marketing data ecosystems, including segmentation, targeting, and campaign measurement.
Experience with Lean business case development and managing Total Cost of Ownership (TCO) for data products.
Prior experience working with enterprise-level marketing IT systems and vendor-managed solutions.
Knowledge of customer lifecycle management and growth strategies across acquisition, onboarding, engagement, and retention.
Familiarity with JIRA, Confluence, Azure Dev Ops, or similar Agile project management tools.
Experience in modernizing legacy systems or integrating upstream data sources into scalable platforms.
Experience with data user story acceptance testing and post-production validation.
Experience with Data Bricks
Certification in Agile Product Ownership (e.g., CSPO, SAFe POPM) or related disciplines.
Experience with healthcare data.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 11-18-2025About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
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