Senior Associate, Marketing Strategy & Operations, Liberty Street, New York, NY

It Starts Here:

Santander is a global leader and innovator in the financial services industry and is evolving from a high-impact brand into a technology-driven organization. Our people are at the heart of this journey and together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible.  This is more than a strategic shift.  It’s a chance for driven professionals to grow, learn, and make a real difference.

If you are interested in exploring the possibilities We Want to Talk to You!

The Difference You Make:

Santander is seeking a strategic and operational leader to join our Marketing Operations & Enablement team. In this high-visibility role, you will partner closely with senior leadership to act as a portfolio manager for the marketing organization—driving the planning cadence, managing initiative intake, and ensuring alignment to OKRs and quarterly business reviews (QBRs). You will bring structure and confidence to how priorities are set, tracked, and executed, while enabling operational excellence across the organization.

This role is ideal for professionals with backgrounds in top-tier consulting, strategy, or business operations who thrive on solving complex problems, aligning stakeholders, and enabling transformation. You will have the opportunity to influence executive decision-making, simplify complexity into clear priorities, and deliver measurable impact across high-profile initiatives.

This role provides significant visibility with senior leadership and serves as a platform for broader leadership opportunities within Santander. By combining portfolio and program management discipline with strategic problem-solving, you will play a critical role in ensuring the marketing organization has the focus, frameworks, and tools to deliver against our strategic agenda.
 

What You’ll Do
 

Portfolio & Planning Management

• Serve as the portfolio manager for marketing, overseeing the planning cadence, initiative intake, and prioritization against enterprise goals.
• Lead the annual and quarterly planning process to ensure initiatives are aligned with OKRs and QBR deliverables.
• Maintain visibility into the full portfolio of marketing programs, providing transparency into capacity, dependencies, and progress.
• Drive the operating rhythm of the leadership team by preparing portfolio-level updates, progress reviews, and decision-ready materials.
   

Initiative & Program Leadership

• Manage cross-functional, high-priority initiatives, ensuring alignment, accountability, and delivery against outcomes.
• Develop and maintain dashboards and portfolio reporting frameworks that provide visibility into initiative status, risks, and resource allocation.
• Act as a connector across teams and functions, aligning stakeholders, anticipating risks, and enabling execution at scale.
• Build playbooks and best practices that strengthen portfolio and program management discipline across the organization.
• Note: This role focuses on enterprise-level portfolio and operations management rather than campaign execution.

Financial & Operational Stewardship

• Lead the annual and long-range budget process, ensuring investments align with the strategic portfolio and enterprise priorities.
• Drive budget governance and transparency, providing variance analysis and actionable insights at the portfolio level.
• Deliver data-driven recommendations on trade-offs and resource allocation to optimize portfolio performance and ROI.
• Establish KPIs and operating metrics that track outcomes across the portfolio and enable accountability at the initiative level.
   

What You Bring:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's Degree in Marketing, Business, Economics or equivalent field. Required.
• Master's Degree in Marketing, Business, Economics or equivalent field. Preferred.

• 9+ Years Strategy, Operations, Marketing, or Business Management - Required.
• 3+ Years Financial Services Industry/Banking experience. Required.
• Consulting experience from top-tier firms. - Preferred.

• Proven ability to bring structure and confidence to complex portfolios of initiatives and transformation agendas.
• Strong analytical and problem-solving skills, with the ability to synthesize diverse perspectives into actionable strategies and recommendations.
• Executive presence and excellent communication skills—able to engage senior stakeholders, influence decisions, and present portfolio insights with clarity and confidence.
• Demonstrated success leading cross-functional, high-visibility initiatives in fast-paced, dynamic environments.
• Strong financial and analytical acumen; ability to connect budgets, resource allocation, and performance measurement to portfolio priorities.

Certifications:
No Certifications listed for this job.
It Would Be Nice For You To Have:
Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.

What Else You Need To Know:

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Base Pay Range:

Minimum:

We Value Your Impact:

Your contribution matters and it’s recognized.  You can expect a fair and competitive rewards package that reflects the impact you create and the value you deliver. We know rewards go beyond numbers.  Offering more than just a paycheck our benefits are designed to support you, your family and your well-being, now and into the future. Santander Benefits - 2026 Santander OnGoing/NH eGuide (foleon.com) 

Risk Culture:

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

EEO Statement:

At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.
Working Conditions:

Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required.

Employer Rights:

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

What To Do Next:

If this sounds like a role you are interested in, then please apply.

We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at [email protected] to discuss your needs.