Senior Associate, Digital Marketing Operations

When you join Sallie, you become a champion for all students.

Sallie’s Education Services team is a diverse group of growth-obsessed entrepreneurs, data analysts, engineers, and developers with a passion for imagining and building scalable businesses for students and families on their unique journey to-through and immediately after higher education. We’re on a mission to revolutionize how students and their families plan, pay and complete this journey with confidence.  Join a team of seekers, challengers and creative thinkers to change the way students plan for their future for the better.

Would you like to work in an exciting, fast-paced environment with the backing of a household name company like Sallie Mae? Are you eager to help millions of people meet their educational needs every day? Together, we’re connected by the same drive—to be a champion for all students and help them make smart decisions with confidence. We want to do more than join something. We want to—change something…for students, for future generations, and for the future of education. We call this effort Education Services, and our goal is to make brighter futures more attainable for students and their families across the US. 

Our new venture, Sallie.com, is looking for people like you to be the founding members who will define the future of Education Services. As the first Education Solutions company, we’re creating marketplaces with supportive tools and informative content to help students when they need it most. We’re connecting students to free money for school, providing tools and resources to plan for college, sharing inside advice on campus life, and so much more. Visit https://www.sallie.com/about  to learn more about us.  

What You'll Contribute

As a Senior Associate on the Digital Marketing Operations team, you will play an active and hands-on role in the management and optimization of our digital platforms.  You will be part of a small, nimble team that works directly with development, brand, and SEO teams to author, edit, and ensure the quality of content for the sallie.com team.  

What You'll Do

• Create and publish new web pages

• Work directly with components and forms in HubSpot

• Manage database elements, including Hub DB and Custom Objects 

• Support a variety of content publishing activities 

• Provide QA to ensure content is delivered effectively, efficiently, and in compliance 

• Review requirements for daily operational tasks and verify all requirements are met 

• Perform regression testing and participate in cross-functional reviews for larger product launches 

• Take responsibility with a self-motivated, proactive approach 

• Collaborate within a small, growing team environment 

• Support, validate, and maintain website delivery to ensure accuracy and quality 

• Assist with managing digital assets in HubSpot for organized, seamless deployment of marketing materials 

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What You Have

Minimum education, skills and experience required.

• Experience with Website Content Management Systems (CMS).   

• Strong knowledge of digital marketing channels (email, social media, paid search, SEO, display ads, etc.)  

• Understanding of the technical environment that supports the various responsive web-site channels and Mobile  

• Attention to detail, quality, and the ability to assess impact of decisions on business & quantify implications   

Preferred education, skills, and experience.

• 3-5 years of experience in digital marketing, marketing operations, or a similar role  

• Hands-on experience authoring websites within a CMS (HubSpot, WordPress, Drupal, Joomla, Sitecore, Adobe Experience Manager, OpenCart)   

• Technical Skills: HTML/CSS, Google Analytics, Adobe Creative Suite, A/B Testing  

• Experience implementing QA process improvements using industry best practices and emerging technologies  

• Experience using ADA compliance tools like LevelAccess, SiteImprove or Audioeye  

• Business or Systems analysis experience with Web Content Management Systems (WCM) and Digital Asset Management (DAM).  

The Americans with Disabilities Act

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

• Competitive base salaries 

• Bonus incentives 

• Generous PTO, Floating Holidays and 12 Federal Holidays observed

• Support for financial-well-being and retirement 401k with employer match

• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more

• Employer paid short-term/long-term disability and basic life insurance  

• Flexible hybrid working arrangements.

• Paid parental leave and adoption reimbursement programs

• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware) 

• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives

• Tuition Reimbursement and Family Scholarship Programs

• Career development and training opportunities

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