Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
Responsibilities
The Senior Associate, Cross Channel Planning is responsible for assisting planning paid media plans and managing client budgets. The Senior Associate is expected to have a strong working knowledge of the media space and the data & tools typically used to put forth recommendations and POVs. The Senior Associate will develop and maintain a deep knowledge of their clients’ business over time.
- Assists in developing paid media recommendations & POVs to clients
- Humanizes targets through empathic audience analysis, leveraging a variety of tools and resources to paint a robust, actionable picture of priority audiences from data
- Manages client budgets through flowcharts, media authorizations and financial trackers
- Maintains pulse on competitive intelligence through several tools including desktop research
- Pulls projected media plan performance (e.g. reach frequency) using proprietary and syndicated tools
- Communicates plan changes to expanded internal team
- Sends meeting recaps; updates client and internal status sheets
Qualifications
- Graduate of a four-year college or university
- 1-2 years of media planning experience
- Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
- Comfort planning across channels and platforms
- Readiness to learn the client service aspect of media planning
- Command of media fundamentals and ability to educate an Assistant
- Ready to take on management responsibilities
- Understanding of key research sources
- Some knowledge of current trends, innovations in media, beauty and luxury space
- Comfort with data, analytics and measurement
- MediaTool, comScore, Nielsen NMI, Clear Decisions (MRI, Simmons), GWI (Global Web Index), Office (Office, Excel, PowerPoint)
- Track record of cultivating and maintaining trusted client relationships
- Modest knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
- Proficient media math skills
- Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner
- Comfortable working in a fast-paced, dynamic environment
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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