Search Engine Optimization Support Specialist II (Dealer.com)

The SEO Specialist II is the client's point-of-contact for all organic search related questions and concerns. Besides the monthly scheduled calls to review work and strategize, the client also as direct access to the Specialist via email or phone as needed.
In-Person Attendance (Location Specific):

• Team members residing within driving distance to the Burlington, VT area will be required to be in office once per week (4 times a month)
• The day of the week in person attendance is required, may vary

Your Role:

• Communicate with clients via regular monthly conference calls to review website performance, work completed as part of the SEO program, present strategies for the following month, collaborate on additional strategies to help the client achieve their goals, and generally act as consultant for client's online search presence.
• Act as SEO account manager, providing clients with direct access (call, email) to answer concerns, defend the service by reinforcing the value of Dealer.com's SEO programs, or save potential cancellations.
• To improve client site performance in search engines, and utilizing Dealer.com's web platform, execute on strategies using strictly white-hat search engine optimization tactics. Including content writing and optimization, metadata optimization, schema markup implementation, canonical of URLs, 301 redirects, NAP alignment, and natural backlink building.
• Utilizing Dealer.com's analytics platform, analyze and evaluate website performance including, but not limited to, organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword ranking data) to determine level of client performance and identify areas of opportunities.
• Write client-facing reports on how website is performing to help them understand the benefits of Dealer.com's SEO program. Reports include details on the impact of the SEO campaign, specific key performance metrics, challenges the site is facing, solutions to those challenges, and the work completed along with the reasoning behind the effort.
• To assist with identification of potential site improvements, utilize 3rd party tools like Copyscape, Majestic SEO, Google Webmaster Tools, Google Trends, and Moz Pro.
• Troubleshoot negative trends in key performance indicators and search engine visibility. With assistance, determine cause of trend and take corrective action.
• Complete search engine related requests from clients like market research, webpage optimization, Google Local optimization, and analysis of analytics on demand.

Qualifications:
Minimum-

• High School Diploma/GED and 3 years' experience in a related field.
• OR the right candidate could also have a different combination, such as any level degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience;
• OR 5 years' experience in a related field
• Understanding of how search algorithms work
• Knowledge of search engine optimization tactics
• Strong customer service and client relationship skills required
• Ability to manage competing priorities
• Working knowledge of Microsoft Office
• Excellent written and verbal communication skills
• Self-directed, driven, and enthusiastic
• Basic knowledge of HTML
• Willing to train search engine optimization

Preferred-

• Demonstrable experience creating and executing SEO campaigns
• Solid knowledge of website analytics tools like Google Analytics
• Working knowledge of HTML, CSS, and broad website concepts
• Previous client relationship, account management, experience
• Proficient with Microsoft Office

USD 21.49 - 32.26 per hour
Compensation:
Hourly base pay rate is $21.49 - $32.26/hour. The hourly base rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include commission (annual, monthly, etc.) and/or an incentive program.
Benefits:
Employees are eligible to receive a minimum of sixteen hours of paid time off every month and seven paid holidays throughout the calendar year. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
In California, we will consider non-driving candidates who use alternate means of transportation in accordance with applicable law.
Application Deadline: 05/22/2025