OVERVIEW:

TripAdvisor, the world’s largest travel site, enables travelers to unleash the full potential of every trip. With 878 million reviews and opinions covering the world’s largest section of travel listings worldwide, comprising 8.8 million accommodations, airlines, experiences, and restaurants. TripAdvisor branded sites are available in 49 markets, and are home to the world’s largest travel community of 463 million average monthly unique visitors, all looking to get the most out of every trip. 

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there.

The role:

TripAdvisor is seeking a Global head of Integrated Solutions to lead a very motivated team that includes strategists and producers building revenue-driving ideation, content creation, and performant execution which helps advertisers achieve business outcomes.  This role is an important part of the media businesses future, focused on driving our future custom solutions vision and fuelling our growth in unprecedented ways. 

The ideal candidate will be passionate about the fast-paced and exciting media landscape and want to celebrate it through many creative outlets.  They must possess a sophisticated design aesthetic, a keen understanding of the digital landscape, a knack for storytelling, passion for marketing wizardry and an underlying interest in travel.

We offer the chance to work with the brightest minds in the travel business in an energetic, dynamic and international work environment focused on innovation, creative problem-solving and collaboration.

What you’ll do:

• Oversee the Marketing Solutions team that drives Sales Marketing support as well as custom content creation
• Find solutions-based ways to grow advertising revenue by collaborating with numerous internal constituents and external parties to develop appealing and profitable proposals for advertising clients. 
• Pioneer first-to-market programs with brands across all major verticals, ranging from automotive, to QSR, to beverage, apparel, entertainment, retail, technology, telecomm, and more
• Collaborate on a marketing plan that amplifies the benefits of TripAdvisor’s ad platform and increases visibility with agencies, brands, industry partners, influencers and others
• Work with content creators to ensure Branded Content retains brand voice and quality
• Support B2B marketing team (as needed) to ensure we have materials critical to the sales organization, including pitch materials, category reports, one-sheets, media kit, product updates, competitive insights, and sizzle reels 
• Socialize case studies for campaigns and products across LOBs and look to socialize them externally and internally
• Track regional and category revenue insights, ensuring teams are supported with appropriate materials that address specific market needs and strategies
• Partner directly with the Senior Leadership of Tripadvisor’s Marketing, Revenue, and other Business Teams as an expert and key consultant on go-to-market strategy and operations.
• Grow the Global Marketing Solutions team by helping to manage and prioritize new demands, attracting and retaining strong talent, and developing strong cross-functional relationships across the team
• Lead complex internal and external stakeholder management. Able to influence both their own and other cross-functional / cross-regional teams within and outside Tripadvisor to drive collaboration and strategic outcomes for business
• Identify any current gaps in our go-to-market approach, and operationalize solutions and key metrics to evaluate the success of those programs

What we need:

• Candidates should have experience developing and executing full Omni channel strategies for marketers
• Seasoned experience pitching marketing programs to diverse, global agency and brand executives - and cultivating collaborative relationships from ideation to execution
• Demonstrated cross-functional skills in working with brand marketing, business development,  engineers, designers, product developers, producers, etc.
• Candidate should have experience assessing and understanding team/organizational needs, balancing trade-offs, and designing orgs effectively for future scale and operational efficiency 
• Manage profitability of programs with revenue operations and finance
• Demonstrated experience leading a global team of on-site and off-site direct reports
• Knowledge of G Suite, Adobe Creative Suite, Microsoft Office Suite, and Keynote on a Mac platform
• Must have a network of relationships with third-party companies, talent, and vendors to produce content, such as videographers, photographers, designers, copywriters, stylists, musicians, tastemakers, etc.
• Extremely organized, have the ability to efficiently learn about new techniques and technologies and be able to adapt to changing priorities
• Demonstrated history of results-driven approach through good follow-up and follow-through in an extremely competitive environment
• A good balance of pie-in-the-sky imagination and pragmatic hands-on ability
• A healthy obsession with emerging trends and web innovations that the candidate shares with the team.  
• Demonstrated knowledge and reverence for the needs of the business and an understanding of that impact on your work
• An ability to balance the creative exploration process with the accountability of timeline and budget management
• Exceptional communication skills including being able to take direction/criticism, effectively sell/present your ideas and communicate eloquently to clients and stakeholders
• Relish the chance to work with others and hate the phrase "that's not my job”

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