Sales Promoter

Sales Promoter: Ethiopia

Do you have a passion for agriculture and enjoy working closely with farmers and rural communities? We are looking for an energetic Sales Promoter to join our Enza Zaden Sales team in Ethiopia and support demand creation, product awareness and last-mile farmer engagement. If you are excited about promoting high-quality vegetable seeds and helping farmers access solutions that support productivity, keep reading!

This is why you want to join us as Sales Promoter at Enza Zaden

·        Meaningful work in farming communities: Play an important role in connecting farmers with high-quality vegetable varieties and practical product information at village, market and community level.

·        Hands-on field exposure: Be part of field marketing activities, basic demonstrations and farmer engagement initiatives that bring our seed portfolio closer to growers.

·        Opportunity to build strong relationships: Work directly with farmers, agro-dealers and local stakeholders while supporting the wider sales team with grassroots activation.

Make a difference as Sales Promoter at Enza Zaden

As a Sales Promoter at Enza Zaden, you will support our field marketing and demand creation activities across sales areas in Ethiopia. You will work closely with Sales Representatives to increase product awareness, support simple demonstrations and promote our seed brands at the last-mile level. In this role you will need to:

·        Promote our products: Create product awareness in villages, markets, agro-dealer shops and community events.

·        Engage farmers: Conduct basic farmer engagement activities and support demo plots to help growers understand product performance and benefits.

·        Strengthen visibility: Ensure product visibility and distribute promotional materials in the relevant sales areas.

·        Share market insights: Capture simple market observations and provide timely weekly activity reports.

·        Support the sales team: Assist Sales Representatives with grassroots activation, farmer follow-up and local promotional activities.

What you bring as a future colleague

·        Completed secondary school; an agricultural or sales-related diploma will be an advantage.

·        Comfortable working in rural communities and engaging directly with farmers.

·        Good communication skills in local languages; ability to communicate in English is an advantage.

·        Ability to ride a motorbike, with a valid riding license where required.

·        High energy, reliable, self-motivated and able to follow structured work plans.

·        Passion for agriculture, community work and building strong relationships.

·        Willingness to travel daily within rural sales areas and support weekend or community events during peak seasons when needed.