Sales Performance Lead

Sales Performance Lead  – C-4 Analytics

C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for a Sales Performance Lead - Wakefield, MA as we look to expand our team and support our growing roster of local and national clients.

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Who We're Looking For: Sales Performance Lead - Wakefield, MA

We are seeking a hands-on Sales Performance Lead to improve the effectiveness and discipline of our sales team. This role will lead and guide Digital Consultants (DCs) on how they execute daily: how they prospect, follow up, run sequences, write emails, and advance opportunities. The Sales Performance Lead will act as the quality-control layer of the sales organization, ensuring that activity is not only high but also effective.

A day in the life of a Sales Performance Lead: Wakefield, MA

• Review sales activity (calls, emails, sequences, HubSpot tasks) and provide actionable leading. 
• Maintain a rep scorecard to track activity, pipeline health, messaging quality, and conversion metrics.
• Develop and enforce best practices for:
• Call follow-up and sequencing discipline
• Writing effective, value-driven emails
• ICP targeting and prospect selection
• Correct use of CRM sequences and task management
• Conduct regular “call reviews” and “email reviews” with reps, similar to a lead reviewing game tape.
• Standardize email templates, call scripts, and prospecting sequences across the team.
• Partner with Sales Ops to ensure data hygiene and accurate activity tracking in the CRM.
• Collaborate with sales leadership to identify underperformance trends and implement targeted leading plans.
• Drive adoption of sales messaging and positioning (ensuring reps are telling the C-4 story consistently).
• Support onboarding and ramping of new hires with structured training and ongoing leading.

What you’ll need to succeed:

• 3–7 years in sales enablement, inside sales management, or a sales training/leading role.
• Strong understanding of prospecting best practices (email, phone, social, sequences).
• Experience with CRM systems required.
• Ability to listen to calls, review emails, and provide detailed leading on both content and process.
• Excellent communication skills — able to lead with candor while earning rep trust.
• Data-driven mindset; able to translate activity and pipeline reports into leading action plans.
• Automotive industry knowledge is a plus, but not required.

Compensation:

Compensation: We offer a competitive compensation commensurate with experience and qualifications. The final salary will be determined based on factors such as skills, knowledge, and demonstrated expertise.

Please note that the salary range is flexible and negotiable based on individual qualifications and fit for the role. We encourage candidates to discuss their salary expectations during the interview process.

Working at C-4 Analytics

We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks. All are welcome to visit our careers and culture page for more details. 

More About C-4 Analytics

C-4 Analytics takes the guesswork out of advertising. We don’t over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we aren’t above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.