About Us:
Machine Solutions is the premier provider of advanced equipment and services for the medical device, biopharmaceutical, and blood- and plasma-collection industries. We support our customers’ needs and growth by delivering quality and value through a wide breadth of products. Machine Solutions provides proprietary mechanical solutions to a variety of complex process, testing and device design challenges. Our equipment has become the industry standard for stent crimping, balloon catheter pleating and folding, catheter braiding and medical device manufacturing applications. As a pioneer in radio frequency technology, the company has continued to develop advancing technology for thermal forming, molding and welding plastic for medical manufacturing, biopharmaceutical, and blood- and plasma-processing applications. Our experienced team of engineers has been instrumental in automating manual processes that enable our customers to increase production volumes and profit margins, and we believe in providing a superior customer experience by designating resources to a dedicated aftermarket team that is always ready to provide technical service and process support. Machine Solutions is privately owned by BW Forsyth Partners, a Barry-Wehmiller company.
Job Description:
JOB OVERVIEW:
The Sales Operations Business Analyst will play a critical role in enabling strategic decision-making across the Commercial organization. This individual will own all data-driven analyses related to Total Addressable Market (TAM), account targeting, sales territory and deployment planning, and CRM (Salesforce) optimization. The role requires a blend of strategic thinking, analytical rigor, and strong cross-functional collaboration with Sales, Marketing, Product Management, and Finance.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Market Intelligence
Conducts comprehensive TAM, SAM, and SOM analysis across product lines and regions.
Analyzes market trends, customer segments, competitive dynamics, and growth opportunities.
Partners with Product Management and Marketing to align sales strategy with market opportunities.
Account Targeting and Segmentation
Develops and maintains robust customer segmentation models based on revenue potential, industry verticals, buying behavior, and geographic footprint.
Identifies whitespace opportunities and develops strategic account targeting frameworks.
Supports sales planning by prioritizing key accounts and defining ideal customer profiles (ICPs).
Sales Deployment and Territory Planning
Collaborates with Sales Leadership to design and optimize sales territories and deployment models.
Analyzes rep productivity, coverage ratios, and alignment to maximize sales effectiveness and resource allocation.
Supports annual sales planning, quota setting, and headcount planning processes.
Sales Reporting and CRM Management (Salesforce)
Serves as the business owner of Salesforce CRM functionality, reporting, and data integrity.
Works with IT and Sales to ensure CRM processes support pipeline management, forecasting, lead tracking, and activity monitoring.
Designs and maintains dashboards, reports, and KPIs that enable sales performance visibility and accountability.
Creates and maintains all sales reports, rankings, productivity dashboards, deal and pipeline reports, monthly sales and marketing productivity reporting packages, etc.
Cross-Functional Reporting & Insights
Creates standardized and ad hoc reporting to support business reviews, forecasting, pipeline management, and sales performance analysis.
Presents insights and recommendations to executive leadership to support data-driven decision-making.
Ad-Hoc duties as needed.
QUALIFICATIONS/EDUCATION/EXPERIENCE:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor's degree in business, Analytics, Economics, Engineering, or related field.
Preferred: Master of Business (MBA).
3–5 years of experience in Sales Operations, Business Analysis, or related roles; experience in capital equipment or medical devices preferred.
Any combination of education, training or experience that demonstrates the ability to perform the duties of the position.
KNOWLEDGE, SKILLS AND ABILITIES:
Strong expertise in TAM analysis, segmentation, and sales planning models.
Proficiency in Salesforce CRM and sales analytics tools (e.g., Tableau, Power BI, Excel).
Analytical mindset with exceptional attention to detail and business acumen.
Ability to communicate complex data in a clear and compelling manner to various stakeholders.
Experience working cross-functionally with Sales, Marketing, and Finance.
PHYSICAL DEMANDS & WORK ENVIRONMENT:
The physical demands of the role involve prolonged periods of sitting at a desk, using a computer, and engaging in repetitive hand movements for tasks like typing or writing. Occasional standing, walking, and lifting objects up to 20 pounds may be required. This role may also include frequent use of standard office equipment such as printers, copiers, and telephones. Good hearing and manual dexterity are essential for safely performing tasks and ensuring product quality. To effectively complete the tasks in this position, the vision requirements needed are the ability to adjust focus and identify and distinguish colors.
The work environment for this role is primarily an office setting located near a manufacturing facility. While the office is climate-controlled and typically quiet, occasional exposure to noise, vibrations, or odors from the nearby production area may occur. Employees may need to enter the manufacturing floor occasionally, requiring adherence to safety protocols, including wearing appropriate personal protective equipment (PPE).
COMPENSATION RANGE: $68,816 - $76,912
Bonus offering is contingent on the company meeting financial goals.
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At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.
Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.
Company:
Machine Solutions, Inc.Top Skills
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