Sales Executive (Acquistion)

Who is Hapana?

Hapana is disrupting the market in leading a software solution in the fitness industry that helps gyms, fitness studios, and franchises unlock growth and efficiency. We have revolutionised the operations of multisite boutique businesses like F45, Gold’s Gym, BFT, STRONG Pilates, Fitstop, Vaura, KX Pilates, and more. Our all-in-one platform uses automated lead nurturing, captivating member experiences, multi-layered reporting, and advanced day-to-day operational controls to assist in growing member communities, expanding location footprints, and boosting revenue.

We're committed to fostering growth for our teams and clients through innovation and teamwork. Our business prides itself on its fast growth and dynamic industry, so we require humans with a vision to work with our small but mighty team. As a global company, we rely on open communication and people speaking up. Bring ideas, passion, and creativity to the role, and you’ll fit right in.

Job Summary

The Sales Executive Acquisition / New Business is a critical role within Hapana’s Sales team, dedicated to acquiring new clients to fuel the company’s growth. This role focuses on identifying, engaging and closing deals with gyms, fitness/boutique studios and franchise businesses, positioning Hapana’s platform as the go-to solution for their operational and revenue needs. By building a robust pipeline of new accounts, the Account Executive Acquisition / New Business will drive Hapana’s market expansion and contribute directly to our mission of empowering fitness businesses worldwide.

Key Responsibilities

• Lead Generation and Prospecting by identifying and targeting prospective clients (eg independent gyms, boutique studios, fitness studios and franchise operators) through outbound strategies, including outbound calling, emails and networking at industry events
• Sales Pipeline Management by building and maintaining a strong pipeline of new business opportunities, ensuring consistent progression of leads from discovery to close using HubSpot
• Consultative Selling by Conducting discovery calls and needs assessments to understand prospects’ business challenges, tailoring Hapana’s platform features (eg member management, reporting, automation) to their specific goals
• Solution Presentations and Demos to deliver compelling product demonstrations and presentations, showcasing how Hapana’s platform drives ROI, operational efficiency and member retention
• Responsible for negotiating and closing contracts, including pricing, terms, and deal structures, to secure new clients while ensuring alignment with Hapana’s pricing strategy and client expectations.
• Collaboration with Internal Teams by partnering with Marketing to leverage campaigns and lead-generation tools and work with Customer Success to ensure smooth onboarding for new clients
• Stay informed about fitness industry trends, competitor offerings (e.g., Mindbody, Glofox), and prospect feedback to refine sales strategies and differentiate Hapana’s value proposition.
• Sales Forecasting and Reporting by providing accurate forecasts of new account revenue and deal progression, maintaining detailed records of sales activities in CRM
• Client Advocacy Relay prospect insights and market feedback to Product and Marketing teams to enhance Hapana’s offerings and go-to-market strategies

Qualifications & Requirements

• Bachelor’s degree in Business, Marketing, Sales, or a related field (or equivalent experience)
• 3+ years of experience in B2B sales, preferably in a SaaS environment, with a focus on new client acquisition
• Proven track record of meeting or exceeding sales quotas in a competitive market, ideally in the fitness, wellness, or technology sectors
• Experience selling to a range of customer segments; small-to-medium businesses (SMB), growing and franchise organisations is a plus
• Experience using sales tools like LinkedIn Sales Navigator, Outreach or ZoomInfo for prospecting
• Knowledge of Hapana’s competitors (e.g., Mindbody, Glofox) and ability to position Hapana’s unique value proposition effectively
• Self-starter with a hunter mentality, driven to pursue and close new business
• Exceptional prospecting and lead-generation skills, with proficiency in cold outreach and building relationships from scratch
• Strong consultative selling and negotiation skills, with the ability to articulate complex solutions in a clear, value-driven manner
• Proficiency in CRM tools (eg Salesforce, HubSpot) and sales enablement platforms
• Analytical ability to qualify leads, prioritise opportunities, and forecast accurately
• Excellent communication and presentation skills, with confidence in delivering demos to diverse stakeholders.
• High energy, resilience, and adaptability in a fast-paced, target-driven environment
• This role can be based in West Coast or Mid USA working remotely.

What does success look like?

• Achieve or exceed quarterly revenue targets for new account acquisition
• Consistently build and maintain a pipeline with 3x quota coverage to ensure predictable deal flow
• Close 80% of deals within the target sales cycle (eg 60-90 days), demonstrating efficiency in moving prospects through the funnel
• Maintain high prospect satisfaction during the sales process, achieving positive feedback in post-sale surveys or early-stage NPS scores (80+)
• Contribute to team success by sharing best practices, prospecting strategies, and market insights with the Sales team.

Why Join Hapana?

• Be part of an innovative team transforming the fitness and wellness space.
• A culture that lives our values building trust, daring to be the best and supporting each other
• Opportunities to make a lasting impact and grow your career in a dynamic, global organisation.
• Competitive salary, benefits, wellness perks including fitness initiatives and work-life balance policies.

Hapana is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities, and perspectives to apply. We do not discriminate on the basis of race, religion, colour, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

If you have the experience, happy to wear multiple hats we want to hear from you. We thank you in advance for taking the time to apply, please note that only shortlisted candidates will be contacted for an interview. No recruitment agencies please.