The Sales Enablement Specialist executes initiatives to enhance sales effectiveness through onboarding, training, content development, and program impact analysis.
The Sales Enablement Specialist reports to the Director, Revenue Enablement as a hands‑on contributor who is responsible for executing enablement initiatives that improve the effectiveness of sales and customer‑facing teams. The role designs onboarding and ongoing training, develops content and ensures that the team has the right knowledge, tools and messaging at every stage of the buyer journey.
Key responsibilities
- Build and administer comprehensive onboarding programs for SDRs, AEs, SEs, Customer Success and partner‑facing roles; design role‑based learning paths, certifications and live practice sessions.
- Develop and curate enablement content (playbooks, decks, battlecards, mutual action plan templates) and maintain a searchable content hub.
- Deliver ongoing training on product, market, process and methodology; organise micro‑learning sessions and workshops; facilitate call coaching and feedback loops to reinforce best practices.
- Manage the enablement technology stack (Showpad, LMS/LXP, conversation‑intelligence tools); ensure one source of truth and in‑flow usability.
- Collaborate with marketing and sales leadership to translate product capabilities and technical differentiators into clear customer‑value messaging and repeatable motions.
- Coordinate launch readiness and field‑readiness programs for new releases and go‑to‑market campaigns; align messaging, process and execution expectations across teams.
- Assist in measurement of program impact by tracking adoption and iterating based on feedback.
- Support partner enablement programs and collaborate with cross‑functional stakeholders to ensure consistent global adoption and alignment.
Your Experience
- 2–4 years in sales enablement, training or learning‑and‑development roles.
- Experience with sales‑enablement platforms, LMS/LXP and CRM systems; familiarity with sales‑engagement tools and conversation‑intelligence solutions.
- Strong instructional design and facilitation skills; ability to develop engaging content and deliver training to various audience sizes.
- Excellent communication and cross‑functional collaboration skills; ability to gather field requirements and translate strategic initiatives into actionable plans.
Preferred qualifications
- Hands‑on experience with Salesforce or similar CRM systems, sales‑engagement tools (e.g. Outreach) and enablement platforms (Showpad/Seismic); comfortable managing integrations and data hygiene.
- Strong analytical and Excel/Google Sheets skills; familiarity with forecasting, quota planning and revenue metrics.
- Data literacy and ability to tie enablement programs to business outcomes.
- Experience with LLM’s and/or building agents.
- B2B SaaS experience or technical product enablement background; familiarity with database/infrastructure technologies is a plus.
- Experience supporting global field teams and driving consistency across regions.
- Knowledge of modern enablement practices such as practice‑based learning, manager‑led reinforcement and certification programs.
- Exposure to partner enablement and co‑selling motions.
- Experience with LLM’s and/or building agents.
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