Sales Effectiveness Program Manager

Applause is raising the bar for digital quality and employee experience. Recognized as a Top Workplace, Applause provides award-winning software testing and UX research solutions to top brands. Our fully managed services leverage a global team and the world's largest independent testing community. We improve digital experiences for global innovators like Google, Microsoft, PayPal, Starbucks, Vodafone, and BMW.

As a Sales Effectiveness Program Manager we are seeking a highly motivated and analytical individual who will drive productivity and scale our Sales organization by leveraging cutting-edge Generative AI and advanced data insights. This role will be pivotal in embedding intelligence into the sales workflow, turning complex data into actionable strategies that enable our representatives to prioritize, engage, and close deals more effectively. You will be a key partner with our Sales, RevOps and Enablement teams, translating business needs into programmatic solutions.

Key Responsibilities: 

• Design, develop, and implement Generative AI solutions and workflows to automate and enhance core sales activities (e.g., account prioritization, account research, personalized outreach, content creation).

• Lead the creation and execution of the Generative AI strategy for the Sales team, defining best practices, finding and refining optimal tools for various use cases, governance, and measurement of impact.

• Utilize advanced data tools (e.g., Perplexity or similar AI search/insight tools) to surface both general and solution-specific account signals for Sales, enabling reps to prioritize high-potential accounts and opportunities.

• Manage the prioritization and rollout of "Sneak Peek" insights (or similar early-stage data flags) to the sales team, ensuring timely and relevant application in outreach and sales motions.

• Leverage advanced AI research capabilities (e.g., Gemini Deep Research or equivalent) to deliver deep and wide account insights and buyer intelligence, reducing manual research time for reps.

• Analyze the sales pipeline and CRM data to proactively identify pipeline gaps and assist reps in locating the highest potential accounts and opportunities to pursue, thereby maintaining a healthy sales funnel.

• Create prescriptive, high-impact Value Selling Prep packages for sales representatives. This includes formulating a strong hypothesis on how our Applause solutions can specifically help a buyer, crafting clear differentiation points, and providing tailored persona-based messaging.

• Develop and standardize personalized, AI-informed outbound cadences tailored for different buyer personas from different sales roles, including Business Development Representatives (BDRs), Account Executives (AEs), and Executive Sponsors/Sales Leaders.

• Build an effective, data-backed early stage call guide to equip sellers with the right questions, messaging, stories and positioning for initial calls with new buyers, maximizing discovery and qualification success.

Job Requirements and Preferred Skills:

• Bachelor’s degree in Business, Sales Operations, Marketing, or a related field; a Master's degree is a plus.

• 5+ years of experience in Sales Operations, Sales Enablement, Revenue Operations, or a similar function in a B2B Services or SaaS environment.

• Proven experience working with Generative AI tools (LLMs) and programmatic solutions to drive business outcomes.

• Strong analytical skills with proficiency in CRM (e.g., Salesforce), sales engagement platforms (e.g., Salesloft), and reporting/BI tools.

• Developed understanding of modern sales methodologies (e.g., Value Selling, MEDDPICC) and the sales cycle.

• Excellent communication, presentation, and cross-functional collaboration skills.

• Data science skills and experience are a plus. 

• Experience in designing and building AI Agents is a plus.  

• Innovating and entrepreneurial mindset.

• Desire to compete and win. 

Why Applause?

We’re proud to cultivate an inspiring, engaging employee culture that’s consistently reflected in high employee retention rates and satisfaction. Our talented team – known as Applause Nation – is set up for success with the latest collaboration and learning tools, opportunities for career advancement, and more.

• We have a flexible work environment with top talent from across the globe

• Collaborate with an international team of 450+ passionate, talented co-workers

• Expand your portfolio with exciting, hands-on projects providing exposure to well-known, global brands

• Learn and grow through structured onboarding, in-house knowledge sessions and access to thousands of virtual courses available on demand

• Incorporate AI and other exciting technologies into your work, to help you prioritize and boost productivity

• Experience a supportive culture that emphasizes teamwork, innovation and transparency

• Share your voice! Contribute and integrate creative and innovative ideas across roles and departments 

Applause Core Values: 

As a global employee community, we strive to uphold the following core values, which are critical to business success and how we measure individual and team performance. Do you share our core values? 

• Be Accountable: You love to take ownership, and hold yourself and others accountable to increase empowerment and success.

• Celebrate Authenticity: You love bringing your true self to work and creating genuine and trustful relationships within a diverse environment.

• In It Together: You have a team-first mindset and love collaborating with your peers.

• Create Value for Our Customers: You love delivering meaningful business impact and being a release partner for all aspects of digital quality.

• Crush Your Goals: You always strive for excellence and constantly seek ways to be better, more effective and more efficient.

Compensation: 

Beyond Applause’s award-winning culture, our employee-centric benefits and competitive compensation strategy are designed to support your physical and mental well-being, promote work-life balance, and fuel your professional growth. 

The salary range for this position is $110,000-$170,000

Accommodations: 

Applause is a place where everyone belongs and where we believe everyone deserves the exceptional. We continue to celebrate diversity and are committed to creating an inclusive, equitable environment for our employees. If you believe you require a reasonable accommodation und.er any of the legally protected characteristics, please click here to complete an accommodation request. Please note, Applause will only review requests for applications that have been submitted. We will review your qualifications and follow up with you regarding your request if your qualifications meet our current needs.