Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.
Sales Development Representative (SDR)
Inbound Lead Generation | SwagUp Platform | Powered by BDA
At BDA, we know our people make the difference - and now, we’re growing our team with the energy of SwagUp, a newly acquired, self-service merchandising platform powered by BDA’s 40 years of global expertise. This is more than just a swag company; it’s a modern, scalable way to help organizations connect through branded merchandise. You’ll be employed by BDA, contributing directly to our strategic growth goals, while helping SwagUp expand its reach.
We’re looking for a Sales Development Representative (SDR) who is passionate about building relationships and uncovering opportunities through thoughtful outreach. This is not a closing role - it’s a strategic entry point to help you grow into an Account Executive (AE) career. You'll engage with inbound leads, qualify them, and hand off sales-ready opportunities to our AE team; playing a critical role in our revenue growth. Bonus compensation is tied directly to the revenue generated from the leads you help source and qualify.
What You'll Do
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Own and manage inbound leads from discovery to qualified handoff to the AE team
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Research and identify key decision-makers and buying signals
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Deliver personalized, thoughtful outreach via email, social, and phone
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Build dialogue and relationships with prospective clients, acting as a trusted first point of contact
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Collaborate with Marketing and Sales to refine messaging and outreach strategy
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Use Salesforce, Gong, and other tools to track pipeline and report on performance
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Stay curious, adaptable, and growth-focused—this is your launchpad into a full sales career
Who You Are
- Thrives as a self-starter—we’ll give you the tools, but you own the execution
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A relentless and driven relationship-builder who enjoys engaging with new people - and is motivated by uncovering solutions that truly improve customer outcomes
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A strategic and insightful communicator - clear, kind, and compelling across all platforms
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Scrappy, creative, and resilient in the face of "not right now"
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Interested in learning the business from the ground up with an eye on future AE opportunities
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Analytical and data-savvy, using insights to refine your approach
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Confident using tech like Salesforce, Gong, and outreach tools
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Motivated by team wins, personal growth, and shared success
What Sets You Apart
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Previous lead generation, business development, or entrepreneurial experience
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A track record of converting interest into pipeline for a sales team
- Salesforce or similar CRM, efficient pipeline management
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Familiarity with A/B testing in sales outreach or campaign optimization
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Passion for helping others succeed and building something new within a growth-focused team
Why Join Us?
You’ll be part of a high-growth business unit within a stable, award-winning company. We believe in career progression, support, and creating space for you to thrive. Start in a key lead-gen role. Grow into closing. Win as a team.
SwagUp is powered by BDA—and your potential is powered by us.
What's in it for You?
- Partnership with the Founder of SwagUp and also our sales and marketing leadership
- The basic sales skills to go and do anything
- Full Autonomy and a career path to adventure into
- Opportunities to progress into more senior sales or marketing roles
- The Industry’s only End to End Swag Management Platform that is powered by BDA with big plans to grow
- Health benefits and 401K
We are pleased to share the base salary range for this position is $50,000 to $60,000, with additional bonus incentives ($80K OTE). If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.
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BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.
Connect With Us! Not ready to apply? Connect with us for general consideration.
For more information:
www.bdainc.com
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Must be 18 years or older to apply.
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