Sales Development Representative (SDR)

Cordance is seeking Sales Development Representatives (SDR) to work across multiple business units and vertical industries. Our SDRs research prospective customers, create outreach strategies, and identify early-stage sales opportunities. As an SDR, you will have exploratory conversations with prospects, use business acumen to identify how the respective products or solutions would be of benefit to your prospect, and successfully position the value proposition.  

All candidates must be authorized to work in the U.S. with a preference for those located in the Boston area who are able to work in a hybrid capacity. 

What you'll do: 

• Represent the company’s assigned products and services, using comprehensive knowledge as well as prospect research to explain how our solutions meet customer needs.  
• You may run two primary plays at Cordance based on the needs of the business unit.   
• New customer acquisition via inbound/outbound efforts  
• Installed base expansion via inbound/outbound efforts (on an as needed & requested basis)  
• Work closely and collaboratively with assigned Account Executives (AE) and any pre-sales team members.  
• Generate leads and build relationships by nurturing prospects and developing early-stage potential sales opportunities. Respond to inbound inquiries exercising speed to lead principles.  
• Conduct high-quality and high-volume (50-80 activities per day) prospecting activities to qualify potential leads through research, calls, emails, video, social media, and other means using sales development best practices.  
• Conduct qualification calls with prospects and customers to ensure a good fit and use case for the product, laying a foundation for long term retention and customer success, also recognizing leads which should be returned to marketing for further nurture.  
• Schedule discovery meetings or demos with prospects/customers for your assigned AEs.  
• Utilize CRM, Sales Engagement Platform, and other tools to capture and record all your activities, next steps, follow up information, and notes.   
• Work collaboratively with SDR leadership and AE’s to develop and implement prospecting strategies for their accounts or territory.  
• Meet or exceed assigned sales objectives, targets, and quotas.   
• Collaborate with and coordinate with SDR leadership to share information, feedback, and key learnings regarding trends and processes.   

What You Bring: 

• Previous experience as an SDR or AE is required, preferably within the tech industry. We’re looking for candidates who are eager to grow their sales career and build on their existing experience. 
• Self-starter with a strong work ethic and the confidence to work autonomously in a remote environment 
• Creative problem solver with strong research skills and the ability to connect the dots 
• Excellent written and verbal communication, organizational, and analytical skills 
• Motivated to succeed — both individually and as part of a team 
• Naturally curious, passionate, and competitive 
• Comfortable collaborating with Account Executives and contributing to team pipeline goals 
• Familiarity with or interest in learning B2B sales, prospecting, and outreach strategies (e.g., cold outreach, account-based selling, target account selling) 

What Will Help You Stand Out: 

• Experience booking meetings or achieving KPIs in a sales or customer-facing role 
• Exposure to sales tools like:  
• CRM (Salesforce, HubSpot, etc.) 
• Sales engagement platforms (SalesLoft, Outreach) 
• Research tools (ZoomInfo, Cognism, LinkedIn Sales Navigator) 
• Experience working with distributed teams across multiple time zones 

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