Sales Development Representative Manager

About demandDrive: demandDrive is an industry-leading integrated sales and marketing agency with ~400 employees, headquartered in the Greater Boston Area. demandDrive provides B2B clients with a comprehensive suite of solutions, including world-class digital marketing solutions combined with sales execution. While most companies execute sales and marketing functions in isolation, demandDrive combines industry-leading services in both areas, driving greater productivity and increasing our clients’ revenue growth. demandDrive believes in strong leaders and a positive work culture. We are extremely passionate about helping our clients achieve and exceed their sales and marketing goals and being the best in the industry. The company is private equity-sponsored and will be executing on an M&A strategy.
Position Overview - Sales Development Representative Manager (SDR Manager):
As an SDR Manager within demandDrive's Enterprise Sales Service division, you will be responsible for building, managing, and executing successful sales development programs for a diverse portfolio of clients, ranging from start-ups to Fortune 500 companies. Your primary focus will be leading a team of Sales Development Representatives (SDRs) to achieve and exceed client goals. We are seeking qualified candidates with at least 1-3 years of experience directly managing/ coaching Sales Development Representatives.
Responsibilities:
Client Relationship Management:

• Serve as the primary liaison between clients and demandDrive, managing expectations and ensuring alignment.
• Collaborate with the VP of Client Success on program strategy and implementation, ensuring alignment with client objectives and organizational priorities.
• Maintain consistent internal communication regarding program progress, identifying areas where additional support or resources are needed to ensure success.
• Proactively address client concerns and develop strategies to drive their success.

Team Leadership and Development:

• Provide consistent coaching and mentorship to SDRs, utilizing internal sales coaching teams and AI role-playing tools to enhance performance.
• Foster a collaborative and accountable team culture that emphasizes continuous improvement and excellence.

Sales Enablement and Resource Development:

• Build and maintain high-quality prospect lists for Sales Development Teams by leveraging tools such as ZoomInfo, Cognism, LinkedIn Sales Navigator, and custom research methods.
• Develop and refine talk tracks, email templates, and SDR playbooks designed to maximize engagement and achieve high response rates.
• Collaborate with internal teams to ensure resources align with client objectives and industry best practices.

Performance Monitoring and Reporting:

• Design and implement reports and dashboards within various CRM platforms, primarily Salesforce (SFDC) and HubSpot, with the flexibility to adapt to others like Zoho, Microsoft Dynamics, etc.
• Oversee CRM buildouts, including reporting and dashboard creation, to ensure seamless integration with client processes and transparency into our team’s activity and outcomes.
• Generate weekly and quarterly reports for clients, demonstrating proficiency in Word and Excel for professional formatting and presentation.

Job Requirements and Qualifications:

• 1-3 years of experience directly managing/coaching Sales Development Representatives.
• Must be able to commute to the Waltham, MA office for hybrid office days.
• Bachelor’s degree, preferably in a business-related field.
• Proven experience in sales development management, particularly within the technology sector.
• Demonstrated ability to lead and coach SDR teams to achieve high performance.
• Strong proficiency in CRM platforms, especially SFDC and HubSpot, with a conceptual understanding of building reporting and dashboards in others (ex. Zoho, Microsoft Dynamics, etc.).
• Familiarity with building high-quality prospect lists for Sales Development Teams using tools like ZoomInfo, Cognism, LinkedIn Sales Navigator, and custom research methods.
• Proven experience in developing highly effective talk tracks, email templates, and SDR playbooks designed to deliver high response rates and drive results.
• Excellent written and verbal communication skills.
• Strategic thinker with strong organizational and detail-oriented skills.
• Proficiency in Microsoft Word and Excel for reporting purposes.
• Ability to take accountability for client accounts, demonstrating ownership of both successes and areas for improvement.
• Experience in digital marketing campaigns is a plus.

Benefits Include:

• Hybrid work model.
• Annual salary + bonus ($70,000-$80,000 starting salary range + 20% in potential added annual bonus).
• Health coverage and other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid maternity & paternity leave, life & disability insurance, 401(k).
• Paid time-off, including 14 paid holidays.
• Positive company culture.
• Team happy hours.
• Casual dress code.
• Company laptop, full tech stack, and other resources provided by demandDrive.