The Research Associate will conduct qualitative research on social media platforms, track trends and narratives, analyze content, and synthesize insights into deliverables for non-technical audiences.
Vocal is seeking a qualitative researcher with a nose for narrative. You'll spend your days inside the platforms — TikTok, Instagram, X, Reddit, and beyond — identifying the emerging trends, influential voices, and shifting attitudes that shape how issues resonate with online audiences.
Responsibilities
- Conduct open-ended qualitative research across social media platforms, forums, and online communities to identify emerging narratives, trends, and audience attitudes relevant to specific issue areas
- Track discourse across platforms like TikTok, Instagram, Facebook, X, and niche online spaces, developing a real-time read on how conversations are forming and shifting
- Identify and analyze influential voices, content formats, and messaging patterns driving engagement on key topics
- Synthesize qualitative findings into clear, compelling deliverables such as memos, briefs, and presentations that translate online discourse into actionable insights for non-technical audiences
- Blend qualitative observations with quantitative signals to develop a well-rounded picture of how issues are resonating online
Qualifications
- 1-2 years of professional experience working in a digital media environment or as a researcher
- Deep familiarity with social media platforms and online communities, you spend time in these spaces and understand how content spreads, how subcultures communicate, and how algorithms shape what gets seen
- Strong research instincts, the ability to identify the right places to look, ask the right questions, and know when you've found something meaningful
- Exceptional written communication skills, with experience translating complex or nuanced findings into clear narratives for non-technical audiences
- Comfort working alongside quantitative analysts and interpreting data to complement qualitative observations
- Interest in working for progressive causes including experience with political campaign(s) or public interest groups
Benefits
- Health insurance covered at 90% for full time employees; Dental and Vision available
- Flexible PTO and sick leave
- 401(k) plan & company contribution
Vocal Media is committed to developing leaders, policies, and a team culture that embraces diversity and enhances equity. We believe that differences in backgrounds, experiences, and identities lead to healthier organizations and stronger teams. We recognize that our success requires commitment to obtaining and retaining a diverse staff that provides the highest quality services to our clients and creators. Vocal is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity, or disability, or any other legally protected basis. Vocal is committed to providing accommodations to individuals with disabilities in the hiring process and on the job, as required by applicable law. Vocal will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.
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