Remote - Senior Affiliate Marketing Manager

We’re looking for talented professionals, anywhere in the United States, to join us in bringing smart money management and payment solutions to everyone’s fingertips.

At Green Dot, we are evolving to a new and permanent “Work from Anywhere” model designed to maximize the benefits of remote work, promote and enable a strong culture of performance and connectedness, and attract the best and brightest talent who align with our entrepreneurial spirit and mission.

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JOB DESCRIPTION

Summary
We’re looking for a dynamic and data-driven Senior Affiliate Marketing Manager to lead and scale our affiliate marketing efforts. This is a high-impact role that blends strategic thinking, performance marketing, and relationship management to drive customer acquisition and revenue growth.

In addition to owning the affiliate channel, this role offers a unique opportunity to develop cross-channel leadership by serving as the backup manager for our Direct Mail program—a critical part of our acquisition strategy. If you’re passionate about performance marketing and eager to expand your influence across channels, this is the role for you.

Key Responsibilities

• Affiliate Strategy & Growth
  Identify, recruit, and activate high-potential affiliate, co-registration, and lead generation partners aligned with our customer acquisition goals.

• Campaign Performance & Optimization
  Analyze performance data to improve conversion rates, reduce CAC, and maximize ROI. Lead creative testing and iterate based on insights.

• Partner Relationship Management
  Build and nurture strong relationships with affiliate partners—from onboarding and testing to performance reviews and long-term growth.

• Creative Collaboration
  Work with Brand Marketing to test banners, copy, landing pages, and seasonal promotions that drive engagement and results.

• Cross-Functional Execution
  Partner with Compliance, Legal, Analytics, Product, and Brand teams to ensure seamless and compliant campaign execution.

• Reporting & Strategic Insights
  Present performance updates and growth opportunities to the D2C leadership team. Use data to inform strategy and decision-making.

• Direct Mail Channel Support
  Learn and support the Direct Mail channel as a backup manager. This includes campaign planning, vendor coordination, performance analysis, and optimization—leveraging your affiliate marketing expertise to drive results across channels.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

• 5–10+ years of experience in digital marketing, with a strong focus on affiliate, co-reg, or lead generation.

• Proficiency with affiliate platforms (e.g., Impact, CJ, Cake).

• Deep understanding of performance metrics: CPA, LTV, ROAS, CTR, etc.

• Strong analytical skills and fluency in Excel for reporting and forecasting.

• Excellent communication, negotiation, and project management skills.

• Highly organized, proactive, and able to manage multiple priorities.

• Experience in fintech is a plus.

• Exposure to or interest in Direct Mail and offline acquisition channels is a strong advantage.

POSITION TYPE

PAY RANGE

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Green Dot promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Green Dot provides reasonable accommodations for candidates on request and respects applicants' privacy rights.