Own sales strategy and revenue growth across the Great Lakes automotive dealer territory. Identify and pursue dealer accounts, conduct consultative in-person sales, demonstrate SEO and paid media platforms, manage proposals and negotiations, maintain an accurate CRM pipeline, forecast results, and support client retention. The role requires building executive relationships, traveling throughout Wisconsin, Michigan, Illinois, Indiana, and Ohio, and providing market intelligence to internal teams.
Regional Sales Director, Great Lakes Region
Reunion Marketing · Remote · Full time · Travel up to 50%
Territory: Wisconsin, Michigan, Illinois, Indiana, and Ohio
Car country is calling.The Great Lakes is a dense, competitive dealer market with deep automotive roots. Across these five states, there are car dealers spending real money on digital advertising that isn't earning its keep. We want someone who will get in front of them, challenge how they think about it, and show them a smarter, more profitable path.
As Regional Sales Director, the Great Lakes Region is yours. You set the strategy, you pick the targets, you close the business, and you grow the relationships. If you like owning a number and a map, read on.
About Reunion MarketingReunion Marketing helps automotive dealers win online. Our SEO and Paid Media platforms (KeyLift, LocalEyes, and Adapt) turn search and advertising into measurable results for dealerships and dealer groups. We're built on four values, and we hire for them: Grit, Continuous Improvement, Elevating Others, and Embracing Discomfort.
What you'll do- Build the territory. Create and run the market strategy for the Great Lakes Region, deciding which dealers and dealer groups to pursue in each state.
- Sell face to face. Meet dealer owners, general managers, and digital teams in their stores and at industry events. This is an in-market role, not a desk job.
- Lead with insight. Use a consultative approach that pushes dealers to rethink their digital advertising, and turn SEO and paid media data into clear business outcomes.
- Demo and close. Deliver product demos that show the ROI and simplicity of our platforms, and carry each deal from first conversation through proposal, negotiation, and signature.
- Run a clean pipeline. Use HubSpot, Gong, and Seamless.ai to plan visits, keep opportunities current, and give leadership forecasts they can trust.
- Travel smart. In a market this dense, there's always another dealer down the road. You'll plan your time in market around the highest-value dealers and meetings.
- Set clients up to stay. Partner with Client Success on a smooth handoff, and keep supporting retention and growth after the sale.
- Be our ears in the market. Bring back what you hear from dealers and what competitors are doing, so product, marketing, and leadership stay ahead.
- New dealer accounts and new revenue against the territory plan
- A healthy, accurate pipeline and reliable forecasts
- Consistent in-market meetings and demos
- Clients who stay and grow after they sign
- 5+ years of high-performance, in-market sales in automotive or digital advertising
- A track record of closing new business and growing long-term client relationships
- Experience selling to owners, executives, and other senior decision-makers
- An understanding of how dealerships buy digital advertising, and comfort talking SEO and paid media metrics
- The discipline to work self-directed, keep a CRM honest, and plan a busy territory well
- The ability to challenge a client's thinking while keeping their trust
- Willingness to travel up to 50% across the region
- An existing network of Great Lakes dealer contacts
- Experience with HubSpot, Gong, and Seamless.ai
- Experience selling to multi-rooftop dealer groups
- You'd rather be in a dealership than on a video call
- A crowded, competitive market makes you sharper, not nervous
- You're motivated by a challenge and take ownership of results
- You get better every quarter and make the people around you better too
- Reports to: VP of Sales
- Location: Remote, ideally based within the territory
- Status: Full time, exempt
Reunion Marketing provides equal employment opportunity to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law. We provide reasonable accommodations to qualified individuals with disabilities; applicants who need an accommodation during the application process should contact Human Resources.
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