Regional Marketing Manager, North America

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.
Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.

• We invented the cyber ratings industry in 2011
• Over 3000 customers trust Bitsight
• Over 750 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remote

Bitsight is seeking an experienced marketer to drive targeted programs that create and accelerate new business pipeline – both new logo and expansion – for Enterprise and Key Accounts. You will share responsibility for leading regional program execution cross-functionally with marketing and sales teams to engage high-value accounts using a thoughtful mix of events, webinars, and other experiences. Reporting to the Director of North America Marketing, you will partner closely with Account Executives and SDRs on inbound and outbound account strategies, and apply account-based tactics, including ABX when they add impact. Success is measured by QOpp creation and pipeline ACV across sourced and multi-touch programs.

• Build and run the regional plan aligned to annual targets and the North America target account list

• Translate global plays into programs across events, webinars, content syndication, and executive experiences for customers and prospects

• Create a repeatable field playbook that covers targeting, pre- and post-plans, roles, SLAs, and metrics for each program type

• Own calendars, briefs, and timelines, and keep stakeholders aligned
   

• Align with AEs, AMs, and SDR leaders on territory and account plans, buying centers, and contact strategies across customer and prospect accounts

• Equip AEs and SDRs with program briefs, messaging, invitations, and follow-up motions that raise meeting quality and conversion

• Identify gaps in contacts and engagement, and launch tactics that create new entry points at target accounts

• Set pipeline targets for owned programs and report progress with clear next actions
   

• Lead end-to-end planning and execution for industry events, roundtables, and hosted experiences that generate new opportunities and accelerate active deals for both customers and prospects – this includes budgeting, pre- and post-surrounds, onsite execution, meetings, and measurement

• Manage speakers and onsite attendees’ presence, determine collateral and swag, and oversee logistics

• Measure ROI for every program

• Build a repeatable engine for regional events and webinars with disciplined invite, meeting setting, and follow-up that leads to next steps
   

• Partner with Global Campaigns to tailor offers and content for North America Enterprise buyers 

• Work with Paid Digital on targeting, flighting, and budget allocation to support pipeline objectives

• Collaborate with Product and Content Marketing to ensure message consistency and relevance

• Coordinate with Customer Marketing when programs target existing customers to align on objectives, audiences, and follow-up
   

• Track performance from engagement and meeting creation to Qualified Opportunity creation and Pipeline ACV

• Report results, insights, and next actions to Sales and Marketing leadership

• Reallocate budget to the programs and channels that perform

• 5 or more years of B2B SaaS marketing experience with a focus on Enterprise account growth in field marketing and/or account-based tactics

• Cybersecurity experience required

• Expertise with 6Sense or an equivalent platform, as well as fluency with Salesforce and HubSpot

• Proven success delivering integrated, multichannel programs that drive revenue impact in Enterprise segments

• Strong collaboration skills with Sales, SDRs, and cross-functional marketing partners

• Data-driven approach with the ability to analyze long-cycle performance and communicate clear recommendations

• Excellent program management and communication skills

• BA or BS degree or equivalent experience

• Based in Boston with onsite presence 2+ days per week

• Occasional travel to support programs and Sales priorities
   

• Qualified Opportunity creation and pipeline ACV, including sourced and multi-touch influenced pipeline

• Meeting to opportunity conversion and opportunity acceleration

• Program ROI and learnings that inform the next planning cycle

Belonging & Inclusion. Bitsight is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Culture. We put our people first. Bitsight offers best in class benefits. We devote the same energy to nurturing our company's inclusive culture as we apply to serving our customers' needs. Working at Bitsight will give you the opportunity to fulfill your professional goals and expand your skills.

Open-minded. If you got to this point, we hope you’re feeling excited about the job description you just read.  Even if you don’t feel that you meet every single requirement, we still encourage you to apply.  We’re eager to meet people that believe in Bitsight’s mission and can contribute to our team in a variety of ways.

Bitsight also provides reasonable accommodations to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email [email protected]. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

Additional Information for United States of America Applicants:

Bitsight is committed to compliance with all fair employment practices regarding citizenship and immigration status.

Bitsight will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Qualified applicants with criminal histories will be considered for employment consistent with applicable law.

This position may be considered a promotional opportunity pursuant to the Colorado Equal Pay for Equal Work Act.

The anticipated hiring base salary range for this position is US$110,000 to $120,000 annually for US-based employees.  This range reflects the minimum and maximum target for new hire salaries for the position across all US locations, is based on a full-time work schedule, and is Bitsight’s good faith estimate as of the date of this posting.  Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.In addition to base salary, this role is eligible for participation in a bonus or commission plan and an equity grant.  Bitsight also offers a competitive benefits package, including but not but limited to medical, dental, and vision insurance; paid parental leave; flexible time off; a 401(k) plan with employee and company contribution opportunities; life and disability insurance; and tuition reimbursement.