Regional Marketing Manager for China, TWN and ASEAN

JOB DESCRIPTION

Reporting to the lead Regional Marketing Manager for the region, this role supports the China, Taiwan, Singapore and Malaysia regional marketing strategy in close collaboration with local account managers to drive market share growth, improve customer satisfaction, and anticipate future market needs. The position is a major contributor in developing go‑to‑market strategies across assigned Axcelis product lines, leads frontline technical marketing engagements with customers, and translates voice‑of‑customer insights into clear guidance for product development teams. Acting as a strong, bidirectional link between Axcelis headquarters and the regional sales organization, this role requires a strategic, proactive thinker who generates innovative solutions and maintains momentum to deliver results on schedule. Success in this role also depends on strong people skills, a positive and customer‑friendly demeanor, the ability to build consensus across teams, and calm, effective handling of challenging situations.

Regional Marketing role includes:

• Customer Engagement:  Drive regional customer strategy, oversee key meetings and events, and lead product evaluations to strengthen relationships and accelerate adoption.
• Marketing & Strategy:   Execute marketing plans, deliver impactful collateral, and align account strategies with sales and product positioning to maximize market penetration.
• Market Insights:   Provide actionable intelligence through trend analysis, TAM assessment, and competitive benchmarking; manage industry analyst reporting for strategic decisions.
• Sales Enablement:  Serve as primary factory liaison for sales teams, supporting high-value customer visits, quotes, upgrade initiatives and product training to drive revenue growth.
• Voice of Customer:  Capture and leverage VoC and NPS feedback to inform product development and enhance customer experience.

Additional Skills Requirements

• Preference for candidates with either direct experience at (A) semiconductor equipment or materials supplier’s technical marketing, sales or applications/process engineering role or (B) semiconductor manufacturing device or process engineer experienced managing equipment suppliers.
• Minimum bachelor’s degree in applicable Sciences, Engineering, Marketing or Management with >5 years semiconductor or capital equipment industry experience.
• Business-level proficiency in English required; proficiency in Chinese preferred.

Job Location & Travel

Primary base of employment is Beverly, Massachusetts, United States with international assignments to regional market of job responsibility.  Can expect up to 15% travel as necessary to support local teams and customer engagements within the region.  Must have work hour flexibility to enable early morning and/or evening web conference calls with local sites.

EQUAL OPPORTUNITY STATEMENT

It is the policy of Axcelis to provide equal opportunity in all areas of employment for all persons free from discrimination based on race, sex, religion, age, color, national origin, disability status, medical condition (including pregnancy), veteran status, sexual orientation, marital status, or any other characteristic protected by federal, state or local law.  Axcelis will provide reasonable accommodation necessary to enable a disabled candidate or employee to perform the essential functions of the position, unless the accommodation would create an undue hardship for the Company.
 

U.S. BASE SALARY RANGE

This base salary range reflects the typical compensation for this role across U.S. locations.

Our salary ranges are determined by role and level; individual pay is determined based on

multiple factors, including job-related skills, experience, relevant education or training, work

location, and internal equity. The range provides the opportunity for growth and progression as

you develop within the role.

Base pay is one part of our U.S. total compensation package which includes eligibility in the

Axcelis Team Incentive bonus plan, and comprehensive benefits package (for regular

employees working 20+ hours a week).