Regional Market Development Manager

Work Schedule

Environmental Conditions

Job Description

We are seeking a highly motivated and innovative Regional Market Development Manager to drive the development and implementation of marketing strategies and programs for our diverse range of Bioproduction offerings and solutions.

The candidate in this role will need to work within a highly matrixed organization to develop regional strategy, multi-channel marketing campaigns, and build and lead tactical execution to achieve marketing and revenue targets. This individual should have a strong background in regional or business marketing, with a record of optimizing, marketing efforts by channel and funnel stage and driving alignment with the commercial sales teams.

Onsite Position: Carlsbad, CA or Waltham, MA office

• Lead the regional strategies to drive demand for our Bioproduction workflows and solutions.
• Develop sales enablement material and training and return voice-of-sales / voice-of-customer to the business.
• Develop a lead generation and sales opportunity funnel from awareness through conversion through promotional initiatives and marketing-led events such as webinars, customer events and tradeshows.
• Partner with Global marketing colleagues to provide input to the global strategy, localizing as needed for the NAM region.
• Conduct market research and analysis to identify customer needs, market trends, using this information to define marketing strategies.
• Deliver monthly reviews of marketing objectives versus plan and produce critical metrics to ensure the achievement of the marketing plan. Proactively optimize programs to exceed targets and address underperformance.
• Track and analyze marketing campaign performance, providing insights and recommending improvements to improve marketing efficiency and return on investment.
• Stay informed about bioprocessing industry trends, new technologies, and the competitive landscape.

• Bachelor's Degree is required, preferably in Bioprocessing, Biology or other life science field.
• A degree in Marketing, Communications or Business, with previous work experience in biotechnology, medical devices, or pharmaceutical industry is also acceptable.
• PhD, MS and/or MBA are desirable.

• Minimum 6 years of combined experience in marketing and life sciences
• Experience in developing marketing campaigns for the biopharma/biotech market segment
• Sales experience preferred

Knowledge, Skills, Abilities

• Self-starter and collaborative within project teams, and successful track record working in global, matrix environments, including leading expectations of multiple collaborators across business units and regions
• Excellent written and oral communication skills including presentations to senior leadership and large audiences
• Outstanding skill leading marketing projects
• Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance
• Develop and deliver presentations and trainings for a wide variety of audiences, including sales teams, regional marketing and customers
• Ability to lead project scope, budget and schedule to achieve timely completion of project results
• Approximately 25% domestic travel

Compensation and Benefits

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs

• Employee assistance and family support programs, including commuter benefits and tuition reimbursement

• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards