Region Marketing Manager, Clinical Informatics- North America (Cambridge, MA)

Region Marketing Manager, Clinical Informatics – North America (Cambridge, MA)

As the Region Marketing Manager for Clinical Informatics (CI) in the North America Region (NAR), you will play a critical role in driving market adoption, brand visibility, and revenue growth through integrated go-to-market execution.

Your role:

• Develop and implement integrated marketing plans for CI solutions and services that align with both business unit and commercial priorities. Partner with business units to plan and execute impactful product launches and ensure flawless activation against a regional checklist.
• Collaborate with digital teams to plan and execute SEO, SEM, paid digital, and social media campaigns. Monitor performance, optimize campaigns, and ensure KPI achievement (e.g., engagement, MQLs, opportunity pipeline).  Execute regional campaigns across tradeshows, conferences, and Philips-owned customer events (e.g. user group meetings) to generate MQLs, drive booth traffic, enable solution demos, and enhance brand perception.
• Develop and execute targeted communications to the Install Base (IB) ensuring customers are aware of new capabilities, upgrade paths, and solution best practices. Work in collaboration with the sales and account management team to ensure a clean and targeted list.
• Develop and execute targeted communications to new prospects to drive awareness and demand generation.  
• Act as the primary marketing liaison to the Sales and Account teams, providing strategic marketing direction, tools, and field activation support. Ensure marketing assets and messaging support the buyer journey, drive commercial outcomes, and are fully leveraged by the field. Provide field feedback to the BU and product teams.
• Support the execution of the region’s Key Opinion Leader (KOL) and customer testimonial programs to build loyalty and advocacy.
• Deliver event- and campaign-level reporting to internal stakeholders. Consolidate results into monthly dashboards to inform CI and executive leadership.
• Lead and coordinate across multifunctional teams (product marketing, marketing communications, digital and events teams) to ensure unified execution and business impact with the commercial team (sales, account management, services, technical specialists).

You're the right fit if:

• You’ve acquired 5+ years of B2B healthcare marketing experience ideally in enterprise software or healthcare informatics, or 5+ years of experience including digital pathology in the realm of marketing, commercial excellence, business development, product management, etc.
  • Experience in pathology is highly preferred.
• Your skills include:
  • Proven track record in event management, demand generation, product launches, sales enablement, and digital campaigns.
  • Experience developing and executing marketing plans for both clinical and IT audiences.
• You have a Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent.  Advanced degree (MBA, MPH, or MHA) preferred.
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
• You have a strong executive presence with the ability to deliver compelling virtual and in-person presentations. You have a demonstrated customer-first mindset, are highly collaborative have strategic agility, and experience working in a matrixed, cross-functional environment.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is an office role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
• Learn more about our culture.

Philips Transparency Details

The pay range for this position in Cambridge, MA is $106,680 to $170,688 per year.

The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.   

In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered.  Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more.  Details about our benefits can be found here. 

At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case. 

Additional Information

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.

Company relocation benefits will not be provided for this position.  For this position, you must reside in or within commuting distance to Cambridge, MA.

This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates.  Interested candidates are encouraged to apply as soon as possible to ensure consideration.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.