Recruitment Marketing Lead

Description and Requirements
The Opportunity
As a Recruitment Marketing Lead, you will be a key member of the T alent A cquisition team and will be responsible for creating, driving, and executing a strategy that positions MetLife as an employer of choice among top talent across 40+ countries around the world. Guided by our purpose - always with you, building a more confident future - and our New Frontier strategy focused on stronger growth, attractive returns and all-weather performance, this is an exciting opportunity to shape how MetLife attracts and engages talent globally. In this role, you will partner closely with business leadership, communications, marketing, and HR to bring our Employee Value Proposition to life for current employees and prospective candidates, strengthen talent pipelines across the enterprise, and drive meaningful impact.
Key Responsibilities

• Lead, develop, and implement strategic talent recruitment marketing campaigns that successfully attract and convert top talent globally
• Identify and leverag e key marketing tools and channels to improve hiring efficiency (conversion rates, time-to-fill)
• Create and execute paid media, email, and talent marketing strategies that engage target audiences, grow talent pipelines using CRM, ATS, and other tools
• Enable recruiters and hiring managers to market MetLife as an Employer of Choice around the globe
• Embed AI into recruitment marketing work to scale impact, enhance efficiency, and elevate output while preserving authenticity

Required Qualifications

• 8-10 years of marketing experience to include digital asset development , organic and paid social media , email and event marketing, and lead generation
• 5+ years of recruitment marketing experience
• 2+ years of global marketing experience
• Demonstrated ability and strong judgment in applying AI, integrating it with subject-matter expertise to enhance quality and outcomes
• S trategic mindset and the ability to simultaneously execute in a highly collaborative, global environment , with minimal direction

Preferred Qualifications

• Experience with Avature CRM

The expected salary range for this position is $84,800 - $142,900 . This role may also be eligible for annual short-term incentive compensation and stock-based long-term incentives. All incentives and benefits are subject to the applicable plan terms.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, paid time off, paid holidays, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the "World's Most Admired Companies", Fortune World's 25 Best Workplaces™, as well as the Fortune 100 Best Companies to Work For®, MetLife, through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by our core values - Win Together, Do the Right Thing, Deliver Impact Over Activity, and Think Ahead - we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liabilities.