Product Marketing Developer – Ninja
The Product Development organization within SharkNinja drives our global product roadmap from concept to shelf through the constant lens of the consumer. We are the “product CEOs” and partner cross-functionally with almost every other team within the company to drive high satisfaction for our end user and to drive business results. We are comprised of individuals from a variety of professional and educational backgrounds, from product marketing managers to consumer-focused engineers – but we all have one thing in common: we’re consistently striving to deliver a 5-star experience for every customer on every product we bring to market.
Responsibilities:
- Support the Ninja business with the development of successful and profitable programs for key products to ensure continued growth of the product portfolio – you will lead new product development (creation and management) of assigned product(s) from brainstorm phase through mass production
- Manage creation and execution of go-to-market collateral to support product launch, including instructional material and consumer-facing product specification information. Test methods include Out of Box Experiences along with quick iterative testing.
- Define and develop product specifications, user collateral, marrying consumer wants/needs, white space in the market, and new/flagship product technologies as the primary consumer advocate
- Develop user-relevant design targets for product performance and user experience (human factors, touchpoints, KPIs, and Consumer Satisfaction Indicators) – and act as the beacon of these targets to the cross-functional team of engineers, industrial designers, and commercial marketers
- Partner with SharkNinja’s Insights & Intelligence team to develop consumer testing objectives and implement this consumer-driven feedback into product specifications and design iterations throughout the project development cycle – Product Developers are also often called on to design and lead research studies as well to provide rapid iterative feedback on critical decision during the development process to ensure VOC is at the center of decision making
- Partner with SharkNinja’s[AD1] testing and quality organizations to define, develop and manage quality and performance testing procedures
- Manage product cost structure, reporting, and cost rationalization exercises
- Own development of product troubleshooting and “FAQs” to support a 5-star consumer experience post-purchase
- Act as the product “expert” for cross-functional team member questions and concerns.
Qualifications:
- 2-4 years of experience in product development, product marketing, marketing, preferably at a consumer goods company
- Bachelor’s Degree (or equivalent experience) in Business, Marketing, Management, Engineering or a combination of the above
- A “100% on” consumer-first perspective when it comes to introducing new products/processes or improving current products
- A mindset geared toward building relationships across multi-functional teams, coupled with excellent interpersonal skills
- Highly-effective communication skills – both written (presentation/email) and in-person (ability to host succinct, effective conversations that solve problems and ability to make effective presentations to all levels of management)
- Strong project management skills, with the ability to prioritize effectively, manage multiple projects simultaneously, and stay organized in a fast-paced environment
- A desire to learn and grow in a passionate environment
- The ability to embrace transparency and shifting priorities while learning from each decision and focusing on the path forward
- Willingness to mentor junior and newly onboarded associates
At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL of our associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.