Lead end-to-end product marketing and GTM to drive qualified signups, free trial activations, and revenue. Build distribution channels, a content-driven growth engine, optimize conversion funnels, implement marketing automation and CRM processes, and leverage AI tools to scale acquisition and improve marketing efficiency while collaborating with product, sales, and leadership.
This role is for one of the Weekday's clients
Salary range: Rs 14000000 - Rs 17000000 (ie INR 140-170 LPA)
Experience: 3+ yrs
Location: Needham, Boston
Job Type: full-time
We are looking for a highly driven Product Marketing & GTM Specialist to build and scale a high-impact go-to-market engine from the ground up. This role sits at the intersection of product marketing, growth, content, AI, and revenue generation, with a primary focus on driving user acquisition, free trial activations, and business growth.
The ideal candidate is a builder who thrives in a fast-paced environment, understands buyer psychology, and can translate product capabilities into compelling market narratives. You will be responsible for establishing scalable distribution channels, building a content-driven growth engine, optimizing conversion funnels, and leveraging AI-powered tools to dramatically improve marketing efficiency and execution speed.
RequirementsKey Responsibilities
- Own and execute the end-to-end go-to-market strategy focused on driving qualified signups, free trial activations, and revenue growth.
- Build and scale distribution channels including organic search, content marketing, email campaigns, outbound initiatives, and earned media programs.
- Develop and manage a high-performance content engine producing blogs, landing pages, case studies, product comparisons, thought leadership content, and SEO-focused assets.
- Create compelling product marketing materials including positioning frameworks, messaging, customer success stories, competitive analysis, launch campaigns, and sales enablement content.
- Define and communicate product value propositions that resonate with target buyers and differentiate the product in competitive markets.
- Build, measure, and optimize conversion funnels across landing pages, lead capture journeys, onboarding flows, and trial-to-paid conversion paths.
- Implement marketing automation workflows, lead nurturing sequences, and customer engagement programs to improve acquisition efficiency.
- Establish CRM processes, lead scoring models, attribution tracking, campaign measurement frameworks, and reporting dashboards.
- Analyze marketing performance data and continuously improve campaigns based on measurable outcomes and business impact.
- Collaborate closely with product, sales, and leadership teams to align growth initiatives with company objectives.
- Leverage AI-powered tools and automation platforms to accelerate content creation, experimentation, analytics, and operational efficiency.
- Strong experience in Product Marketing, Growth Marketing, Go-to-Market Strategy, or Demand Generation roles within SaaS environments.
- Proven ability to build marketing programs, distribution channels, or growth engines from scratch.
- Deep understanding of positioning, messaging, customer journeys, and buyer psychology.
- Experience driving measurable business outcomes through acquisition, activation, conversion, and revenue-focused marketing initiatives.
- Strong content creation and storytelling capabilities with the ability to simplify complex product concepts.
- Hands-on experience with SEO, content marketing, email marketing, landing page optimization, and conversion rate optimization.
- Familiarity with AI-powered marketing tools and a strong interest in leveraging automation to scale execution.
- Experience working with CRM platforms, marketing automation systems, analytics tools, and attribution frameworks.
- Data-driven mindset with the ability to measure performance, identify insights, and optimize campaigns effectively.
- Strong project management and execution skills with the ability to manage multiple initiatives simultaneously.
- Experience in B2B SaaS, product-led growth, or technology-driven businesses is highly desirable.
- Entrepreneurial mindset with a bias for action, experimentation, and continuous improvement.
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