The role involves creating and managing sales enablement content to communicate StackAdapt's value effectively, collaborating with sales and product teams, and ensuring consistency across all marketing materials.
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
We're hiring a Product Marketing Specialist, Sales Enablement & Content to join our Product Marketing, Enablement and Customer Marketing team.
This individual-contributor role focuses on writing and maintaining sales enablement content that helps our teams win in the market by clearly communicating StackAdapt’s value. It covers everything from high-performing success stories and white-label collateral to strategic content audits and evergreen resources, while also supporting AI-assisted workflows that help reps personalize content using approved materials.
If you're a writer who loves crafting compelling sales content - and you thrive on collaborating with sales and product teams to turn real results into powerful, strategic narratives - this role is for you.
What you'll be doing:
- Write high-impact success stories and support the intake flow and amplification across Growth, Web, and PR.
- Develop a white-label collateral library that empowers clients and agencies to pitch StackAdapt effectively to their own customers.
- Ensure all content reflects our positioning and brand story, helping maintain consistency across touchpoints.
- Support collateral audits by updating sales content to reflect current features, visuals, and positioning.
- Create evergreen enablement content including guides, 1-pagers, and overviews to support seasonal and ongoing campaigns.
- Keep Highspot content clean, organized, and easy for sellers to navigate.
- Support our AI-powered tools and content workflows to help reps quickly personalize and access approved materials at scale.
- Work closely with PMMs and other marketers to gather input and ensure everything connects to the broader GTM story.
- 3-4 years in product marketing or content marketing, preferably in B2B SaaS or adtech.
- A strong writing portfolio that includes success stories or sales collateral with clear impact.
- A strategic approach to content—you understand how to tailor messaging for different audiences and stages of the buyer journey.
- Project management skills that help you stay on top of multiple content requests and deadlines without missing a beat.
- Collaborative and curious—you’re skilled at gathering inputs from across teams and turning them into clear, unified content.
- Experience with Highspot or enablement tools (or excitement to learn them) to help drive content performance.
- Interest in AI-assisted tools and enablement technologies, with a focus on accelerating content creation and personalization.
StackAdapter's Enjoy:
- Highly competitive salary
- Retirement/ 401K/ Pension Savings globally
- Competitive Paid time off packages including birthday's off!
- Access to a comprehensive mental health care platform
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, books etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave program
- A friendly, welcoming, and supportive culture
- Our social and team events!
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
Ad Age Best Places to Work 2024
G2 Top Software and Top Marketing and Advertising Product for 2024
Campaign’s Best Places to Work 2023 for the UK
2024 Best Workplaces for Women and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
#LI-REMOTE
Top Skills
Ai-Powered Marketing Tools
Content Management Software
Highspot
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