Product Marketing Specialist

Job Description:

Summary:
The Product Marketing Specialist leads major fintech product launches and drives strategic positioning within competitive markets. This role acts as a product marketing expert, aligning go-to-market execution with customer needs, regulatory standards, and growth objectives.
Responsibilities:

• Develop and own go-to-market strategies for high-impact fintech products.

• Define clear positioning and messaging frameworks based on market research and regulatory insights.

• Partner with product management, data, and sales teams to drive adoption and retention.

• Lead cross-functional launch teams to ensure consistent execution across all channels.

• Conduct market and customer analysis to identify new growth opportunities.

• Mentor junior marketing team members and contribute to best practice development.

Requirements:

• Bachelor’s degree (MBA preferred) in Marketing, Finance, or related field.

• 4–7 years of experience in product marketing, in fintech or SaaS.

• Proven success leading go-to-market efforts for complex or regulated products.

• Expertise in customer segmentation, messaging, and product adoption strategies.

• Strong analytical, storytelling, and leadership skills.

As a forward-thinking software provider, Computer Services, Inc. (CSI) helps community and regional financial institutions solve their customers’ needs through open and flexible technologies. In addition to its award-winning core banking platform, these include the latest in lending, digital banking, payments, financial crime prevention and cybersecurity. Building on its 60-year track record of personalized service, CSI is shaping the future of banking and empowering its customers to rival their competition. For more information about CSI, visit www.csiweb.com 

CSI provides rewarding and challenging career opportunities for our employees. When determining your pay, we consider various factors such as your skills, qualifications, experience and location. Along with a competitive salary, this position includes eligibility for incentive awards based on both individual and business performance. We also offer a comprehensive range of benefits. To learn more about our benefits, visit: Benefits Summary

CSI is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, physical and mental disability, marital status, veteran status, or any other characteristic protected by applicable law. If you need an accommodation during the recruitment process, please email us at [email protected] and we will work with you to meet your accessibility needs.

For applicants residing in California, please read Privacy Notice for California Residents | CSI (csiweb.com)

Visa Sponsorship: We are unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for sponsorship now or in the future.