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At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is seeking a Product Marketing Specialist – Apparel & Accessories to support the development, launch, and growth of our apparel and accessories range. This role will work cross-functionally with our marketing, design, and e-commerce teams to execute go-to-market plans, coordinate product storytelling, and ensure a seamless experience for WHOOP members.
This position will be in-person at the WHOOP office in Boston. Applicants must currently reside in the Greater Boston Area or be open to relocation in order to be considered.
RESPONSIBILITIES:
- Create product briefs, ensuring they align with consumer insights, market trends, and brand positioning.
- Assist in coordinating product launches, tracking timelines, deliverables, and cross-functional alignment.
- Work closely with channel managers and creative teams to develop compelling product storytelling across digital platforms, including website, email, and social media.
- Support the planning and execution of go-to-market strategies for Apparel & Accessories.
- Create and maintain all product-related decks, copy, and marketing materials to ensure accuracy and consistent representation of Apparel & Accessories.
- Conduct market and consumer research, analyzing industry trends and competitor offerings to help inform product and marketing decisions.
- Prepare product presentations for internal stakeholders, leadership, and external partners.
QUALIFICATIONS:
- Bachelor’s degree in Marketing, Business, Merchandising, or a related field.
- 4+ years of experience in product marketing, merchandising, or a related field.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Detail-oriented with excellent written and verbal communication skills.
- Passion for fitness, wellness, and performance-driven brands is a plus.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
WHOOP Boston, Massachusetts, USA Office
1 Kenmore Sq, Boston, MA, United States, 02215
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
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- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
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- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
