Product Marketing Retention Manager

At Maslow Media Group, we power the people behind the work. As a national workforce solutions partner, we connect high-performing creative, technical, and professional talent with organizations across industries — including media and entertainment, technology, corporate enterprises, agencies, nonprofits, government contractors, and emerging growth companies. For more than three decades, Maslow has operated at the intersection of talent strategy and execution, delivering scalable staffing solutions, workforce management, and operational support that enable companies to move faster and perform at a higher level. We combine industry expertise with disciplined execution, helping our clients build agile teams while providing meaningful opportunities for the professionals we represent.

Product Marketing Retention Manager

Remote | Contract

Drive Customer Engagement. Fuel Revenue Growth. Shape the Subscriber Experience.

Do you love turning customer insights into high-impact marketing strategies? Are you passionate about lifecycle marketing, personalization, and creating campaigns that keep subscribers engaged while driving measurable revenue?

Maslow Media Group is seeking a strategic Product Marketing Retention Manager to join our client’s team, a leading subscription-based streaming organization. In this highly collaborative role, you'll help shape the customer journey by developing innovative engagement and revenue marketing strategies that inspire subscribers to discover more content, deepen product usage, and maximize lifetime value.

If you thrive in fast-paced environments where marketing, technology, and analytics intersect—and you're excited about building automated, personalized customer experiences—we want to hear from you.

What You'll Do

As the strategic lead for subscriber engagement initiatives, you will:

• Develop and execute lifecycle marketing strategies that increase subscriber engagement, product adoption, and revenue across specialized subscription packages.
• Create campaigns that drive upsell, cross-sell, retention, and long-term customer loyalty.
• Lead omnichannel marketing initiatives across Email, SMS, website, and in-app messaging, delivering personalized customer experiences at every touchpoint.
• Build and optimize automated customer journeys using CRM marketing automation platforms, including Braze.
• Partner closely with CRM, Engagement Marketing, Revenue Marketing, Analytics, Product, and Engineering teams to bring strategic initiatives to life.
• Develop testing roadmaps and measurement plans that improve campaign performance and optimize key business metrics, including engagement, revenue, conversions, and subscriber retention.
• Analyze customer behavior, segmentation, campaign results, and performance trends to continuously improve lifecycle communications.
• Develop business cases and ROI analyses that demonstrate the impact of strategic marketing initiatives.
• Present campaign performance, strategic recommendations, and roadmap updates to senior marketing leadership.

What You'll Bring

You're a marketer who combines strategic thinking with flawless execution. You enjoy solving business challenges through data, experimentation, and customer-centric marketing.

You're someone who:

• Takes ownership and independently drives initiatives from strategy through execution.
• Thrives in cross-functional environments and builds strong partnerships across technical and business teams.
• Thinks automation-first and continuously seeks scalable, efficient marketing solutions.
• Can successfully manage multiple high-priority initiatives while maintaining exceptional attention to detail.
• Communicates effectively with stakeholders at every level, including executive leadership.
• Is energized by testing, optimization, and continuous improvement.

Required Experience

We're looking for candidates who have:

• Experience building app-based messaging strategies using CRM marketing automation platforms with personalized customer journeys, dynamic content, and recommendation engines.
• Experience with Braze is highly preferred; experience with other enterprise CRM platforms will also be considered.
• Experience developing engagement or revenue marketing strategies for subscription-based businesses, streaming services, or other app-based products.
• A proven ability to independently lead strategic initiatives from discovery and roadmap development through implementation.
• Experience identifying new business opportunities and translating them into measurable marketing strategies.
• A track record of delivering strategic programs aligned with organizational goals and business objectives.
• 2+ years of communications, lifecycle marketing, or campaign strategy experience within a mid-sized or large enterprise, with an emphasis on personalization, automation, and customer engagement.
• Experience in subscription app services or video on demand environments is strongly preferred.

Skills You'll Use Every Day

• Lifecycle Marketing
• CRM Strategy & Marketing Automation
• Customer Journey Mapping
• Braze (preferred) or similar enterprise CRM platforms
• Email, SMS, Web & In-App Messaging
• Personalization & Customer Segmentation
• A/B Testing & Optimization
• Campaign Performance Analysis
• Revenue Marketing
• Engagement Strategy
• Business Case Development
• Cross-Functional Leadership
• Executive Communication
• Data-Driven Decision Making

Why Join This Opportunity?

This is your opportunity to help redefine how subscribers discover, engage with, and enjoy premium content. You'll work alongside talented marketers, analysts, product leaders, and engineers to build sophisticated lifecycle programs that directly influence customer engagement, revenue growth, and business success.

If you're passionate about creating personalized customer experiences, leveraging marketing automation, and delivering measurable business impact, we'd love to connect with you.

Hourly: $60.00-$75.00

What’s in it for you:

Once you join our team, you would get the opportunity to work with experienced leaders who provide the tools and training necessary for you to contribute to the continued success of our client’s organization. In addition, our comprehensive and competitive benefits program is designed to support the health, financial well-being, and work-life balance of our employees. Eligible team members have access to multiple medical plan options, along with dental and vision coverage which include the options to choose either a Health Savings Account (HSA) or a Health Reimbursement Account (HRA) to help manage healthcare costs. In addition, we offer a Flexible Spending Account (FSA) for commuter transit costs to set aside funds on a pre-tax basis. We also provide company-sponsored life and disability insurance to protect employees and their families, as well as voluntary benefit options for additional financial security. To support long-term financial planning, employees may participate in our 401(k) retirement savings plan and time out of the office programs such as paid holidays, vacation and sick leave, reinforcing our commitment to flexibility, wellness, and sustainable career growth.

At Maslow, we are committed to equitable and market-aligned compensation practices. The salary range provided represents the good-faith compensation band we anticipate for this role at the time of posting.

Individual compensation within this range will be determined based on a comprehensive evaluation of factors including, but not limited to: relevant education, professional experience, demonstrated competencies, technical expertise, certifications, scope of responsibility, geographic considerations, applicable regulatory requirements, and overall business needs.

We take a holistic approach to compensation, ensuring alignment with both market benchmarks and internal equity.

For assistance with applying or questions about this position, please reach out to our team at [email protected].

If this is not the perfect position for you, please join our talent pool and be one of the first to know of new opportunities as they are posted.