Product Marketing Manager

9amHealth is specialized cardiometabolic care: a first of its kind, whole body approach to preventing and treating obesity, diabetes, high blood pressure, and high cholesterol, and help with weight management. We offer custom care plans, prescription medications, and expert guidance to help our members live healthier every day.

9amHealth is a San Diego, California, based company led by the team behind mySugr, a successful diabetes management app acquired by Roche in 2017. 7Wire Ventures, Human Capital, Founders Fund, Define Ventures, Speedinvest, iSeed Ventures, and StartUp Health have backed 9amHealth, with a total funding of 25 million dollars. We are on a growth trajectory to achieve our mission of a more connected care approach for cardiometabolic health.

The Product Marketing Manager owns the strategy and execution for driving patient activation, engagement, and product update campaigns across the 9amHealth experience.

This role is responsible for identifying friction points in the enrollment and care journey, translating user insights into product and marketing improvements, and partnering cross-functionally to optimize conversion, retention, and revenue.

The role leverages data, automation, and emerging AI tools to improve personalization, targeting, and performance across the patient journey.

This leader serves as the voice of the user within the organization, ensuring that product experiences, messaging, and workflows are designed to maximize participation, outcomes, and sustainable growth.

• Own end-to-end engagement from first touch through active care and retention.

• Analyze conversion, drop-off, and activation metrics across web, app, and clinical workflows.

• Identify friction points and abandonment drivers using behavioral data and AI-supported analytics.

• Develop hypotheses and testing plans to improve enrollment and activation.

• Partner with Product, Marketing, and Clinical teams to implement funnel and messaging optimizations.

• Use automation and predictive insights to improve targeting and outreach timing.

• Drive adoption of core features, programs, and care pathways.

• Develop engagement strategies that encourage consistent platform usage.

• Partner with Product to improve UX, onboarding, and in-product guidance.

• Support personalization through data and AI-enabled segmentation.

• Partner with Marketing to develop lifecycle touchpoints (email, SMS, in-app, provider prompts).

• Monitor feature usage and patient behavior to inform roadmap priorities.

• Optimize communication pathways to increase billable participation.

• Partner with Finance and Data Operations to align engagement initiatives with billing models.

• Identify opportunities to increase utilization through data-driven targeting.

• Measure impact of engagement initiatives on revenue performance.

• Support forecasting and prioritization using advanced analytics tools.

• Conduct user research, surveys, and behavioral analysis.

• Partner with Clinical and Client Success to gather frontline insights.

• Translate insights into actionable product and marketing recommendations.

• Develop patient personas and journey maps.

• Lead go-to-market planning for new programs and features.

• Work with Marketing and Product on positioning and enablement materials.

• Test and optimize messaging using data and experimentation tools.

• Ensure new offerings are clearly communicated and easy to adopt.

• 5–8+ years in product marketing, growth, lifecycle, or analytics roles

• Experience optimizing digital funnels in SaaS, health tech, or consumer platforms

• Strong analytical and experimentation background

• Comfort working with data platforms, automation tools, and emerging AI solutions

• Experience partnering with Product and Engineering teams

• Familiarity with healthcare or wellness brands

• Excellent communication and stakeholder management skills

• Strategic thinker with strong execution discipline

• Comfortable in fast-paced, evolving environments

Target compensation: approximately $150,000 base salary.

At 9amHealth, you'll join the exciting environment of a startup with the stability of highly experienced founders that have successfully built a business from scratch. We foster a collaborative learning mindset and a passion for improvement. You'll work with a brand-new product alongside a small, flexible team of people eager to shape technology, infrastructure, and culture.

Our team members are spread across the globe, with physical sites in San Diego, California, and Vienna, Austria, but we value your culture regardless of where you work.

We offer a comprehensive benefits package, including health, dental, and vision insurance, along with flexible PTO and work from home options. We provide a professional development budget and support continuing education, empowering our team to grow alongside the company. Team members have the opportunity to make a meaningful impact on chronic disease management and patient outcomes while contributing to a collaborative, mission driven culture focused on improving healthcare accessibility and affordability.

Diabetes disproportionately impacts BIPOC (black, indigenous, and people of color) communities. We are committed to creating a workforce that reflects our patients and creating a positive healthcare experience for them. We welcome applications from people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, and foreign born residents.