The Product Marketing Manager will execute product launches and support go-to-market initiatives, collaborating with cross-functional teams to develop and deliver messaging and enablement materials targeting both technical and business stakeholders.
OneSignal is a leading omnichannel customer engagement solution, powering personalized customer journeys across mobile and web push notifications, in-app messaging, SMS, and email. On a mission to democratize customer engagement, we enable businesses to keep their 1.5B monthly active users engaged and up to date by delivering over 1.3T messages a year!
1 in 4 app publishers trust OneSignal to power their customer engagement! And we support companies in 140 countries! Our customers range from startups and small businesses just getting off the ground to established companies such as Live Nation, American Express, Whole Foods, Zynga, Bitcoin.com, and many more.
We’re Series C, venture-backed by SignalFire, Rakuten Ventures, Y Combinator, HubSpot, and BAM Elevate. We offer remote work as the default option in the United States in California, Colorado, Massachusetts, New York, New Jersey, Oregon, Pennsylvania, Texas, Utah and Washington. As well as in the UK, Singapore, and Canada - with plans to expand the locations we support in the future. Some roles are hybrid roles and will be listed as such. We have offices in San Mateo, CA and London, UK, and offer flex seating options for employees to work together in-person in NY and other areas. Hiring in Singapore is done in partnership with a local EOR, and hiring in Canada is done in partnership with Rippling's EOR.
OneSignal has a lot of the great tech startup qualities you'd expect, but we don't stop there. Our massive scale and small team, emphasis on collaboration, and focus on ownership and personal growth make OneSignal a uniquely great place to work.
As a Senior Product Marketing Manager, you’ll play a critical role in shaping the strategy of how we bring the OneSignal platform to market. This includes defining launch plans, messaging, positioning, audience segmentation, differentiation, and demand strategy for our major product areas. This role sits within the Marketing organization and partners closely with Product, Engineering, Sales, Customer Success, and the broader Marketing team to drive successful campaigns, positioning, and adoption. We’re looking for someone who can balance strategy with execution while being able to translate a complicated platform into compelling narratives for both technical and business stakeholders.
This role sits within the Marketing organization reporting to the Head of Marketing, and partners closely with Product, Engineering, Sales, Customer Success, and the broader Marketing team. You’ll own the go-to-market strategy for key areas of the OneSignal platform and help establish more consistent launch, messaging, and enablement processes as the function scales.
What You'll Do:- Own positioning, messaging, audience segmentation, use cases, and competitive differentiation for priority product areas
- Manage product launches end-to-end, including launch calendar, messaging, launch collateral, and sales enablement
- Develop content for technical and business audiences, including blog posts, website pages, customer stories, guides, and sales enablement content
- Partner closely with Product to translate platform capabilities into clear, differentiated messaging and use cases
- Define success metrics, report on performance, and use results to refine messaging, positioning, and go-to-market plans.
- Create and maintain sales enablement materials such as pitch decks, one-pagers, solution briefs, competitive battlecards, and technical FAQs
- Gather market research, competitive intelligence, and customer insights to deepen our understanding of buyers and strengthen messaging and marketing campaigns
- 4+ years of product marketing experience in B2B SaaS
- Care for quality, all the way from slide design to headline phrasing
- Proven track record of balancing strategy and execution with measurable outcomes
- Ability to translate complex technical capabilities into compelling narratives
- Able to move quickly, make sound decisions in an ambiguous environment and adapt as priorities evolve
- Ability to bring structure to complex problems and get buy in from cross-functional stakeholders
- Strong cross-functional collaboration skills with experience working closely with Engineering, Product, and Sales teams
- Strong technical fluency, with the ability to quickly understand and explain APIs, SDKs, integrations, data workflows, automation, and AI-powered capabilities
- Fluency using AI tools to accelerate research, drafting, and iteration while maintaining strong judgment and a high quality bar
The New York and California base salary for this full time position is between $130,000 to $180,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.
Qualities we look for:- Friendliness & Empathy
- Accountability & Collaboration
- Proactiveness & Urgency
- Growth Mindset & Love of Learning
In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place in our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on OneSignal. Please inform us if you need assistance completing any forms or to otherwise participate in the application and/or interview process.
OneSignal collects and processes personal data submitted by job applicants in accordance with our Privacy Policy - including GDPR and CCPA compliance. Please see our privacy notice for job applicants.
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