Product Marketing Manager

Data Axle is a leader in data solutions that drive meaningful connections between companies and people. We harness data, AI, and technology to create authentic, personalized experiences to improve our clients’ business performance. Recognized for delivering innovative B2B and B2C solutions and exceptional service for more than five decades, our global team is dedicated to helping businesses and nonprofits of all sizes thrive.  We are currently seeking a Product Marketing Manager. 

General Summary:

This position is responsible for translating complex Data Axle products into clear, differentiated value and operationalizing that messaging across Product, Sales, and GTM teams to drive adoption and revenue.

Essential Job Functions:

1. Develop and refine positioning and messaging for Data Axle products and solutions.
2. Translate technical capabilities into compelling customer value tied to real business outcomes.
3. Create and maintain core messaging frameworks, value props, personas, and use cases.
4. Partner with Revenue Enablement to build pitch decks, talk tracks, objection handling, and proof points.
5. Support cross-functional product launches from planning through adoption.
6. Monitor competitive landscape, buyer needs, and market trends.
7. Collaborate with Product Management to understand roadmap and translate updates into customer value.
8. Develop release messaging and internal/external content to drive awareness and adoption.

Supportive Job Functions:

1. Perform other miscellaneous duties as assigned by management.

* Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation.  The function is considered essential if the reason the position exists is to perform that function.

Knowledge, Skills, and Abilities:

1. Strong ability to create positioning and messaging that drives GTM impact.
2. Excellent communication and writing skills.
3. Ability to operate independently and manage projects effectively.
4. Strong product fluency and ability to translate technical concepts for non-technical audiences.

Education, Experience, and Certification:

1. Bachelor’s degree preferred.
2. 5+ years of Product Marketing experience in B2B SaaS, data, analytics, or enterprise tech.
3. Experience partnering with Sales and Product teams.
4. Experience running product launches end-to-end preferred.

Scope of Job:

1. No direct or indirect reports.
2. No supervisory responsibility; general direction only received.
3. Working conditions are good, with some travel and a consistent workweek.
4. Frequent contact with internal and external stakeholders.
5. Some access to confidential data.

Where required, Data Axle will provide the compensation range for this role upon request. Please contact us or email us at [email protected] to receive compensation and benefits information for this role. Please include the job title and/or job ID of the role you are interested in. 

Affirmative Action/EEO Statement:
At Data Axle, we are committed to attracting, retaining, and engaging employees from all walks of life. Diversity is an important part of our values and business operations. We are dedicated to creating an inclusive environment that promotes professional development for everyone. As part of that commitment, Data Axle does not discriminate on the basis of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status with regard to public assistance, status as a disabled veteran and or Vietnam Era or any other characteristic protected by federal, state, or local law. All qualified applicants will receive consideration for employment. In addition, Data Axle will provide reasonable accommodation for otherwise qualified disabled individuals.