Product Marketing Manager

CellarTracker is where a global wine community of more than 8 million users catalogs 5 million unique wines and shares 13 million ratings and reviews. Our website and flagship mobile app are trusted by wine lovers everywhere for discovery and cellar management. As our twenty-person team scales, we need a Product Marketing Manager who will turn new features into clear stories that drive activation, subscription growth, and long-term retention. You will partner with product, design, data, and growth and use AI tools as a force multiplier to research, draft, design, and refine launch assets at startup speed.

You are a storyteller and will be our first dedicated PMM, operating at the intersection of product, design, data, and growth. Think of AI as your leverage: ChatGPT to draft copy, Midjourney to mock visuals, Perplexity to speed research, then your craft and judgment to polish and ship.

On a typical week you might:

• Write the launch email, App Store screenshots, and in-app tooltip copy for a new feature.
• Spin up a quick Figma or Canva mock for a blog hero image, then partner with design for final polish.
• Record a 60-second Loom walkthrough video to be included in a feature launch email.
• Dive into Mixpanel to see if activation rates hit the target, A B-test a new subject line, and iterate fast.
• Host a live user interview to learn why subscribers churn after month three, then turn insights into a retention play.

• Own positioning, messaging, and launch plans for every major feature from strategy through post-launch optimization.
• Create and publish customer-facing assets: emails, push and SMS flows, landing pages, App Store metadata, help articles, demo videos.
• Define launch goals, instrument events in Mixpanel or similar tools, and report on activation, conversion, and retention impact.
• Run qualitative interviews and quantitative analyses to deepen user understanding and adjust messaging.
• Monitor competitors and adjacent consumer-AI products to surface positioning opportunities.

• Five to seven years executing product marketing launches for consumer software or mobile apps.
• Portfolio that includes launch emails, landing pages, videos, or decks you personally created and shipped.
• Daily use of AI tools to accelerate copy, visuals, or research, with examples of your workflow.
• Proven track record of meeting activation or revenue targets through your marketing work.
• Clear, concise copywriting skills.
• Comfort with Excel; bonus if you query data using SQL or analytics tools such as Mixpanel.
• Curiosity about wine and in the event you lack experience in the category at least the desire to learn quickly.

Interview Process 

1. Phone Screen 1 - Intro call, thirty minutes, culture and role fit.
2. Phone Screen 2 - Portfolio walkthrough, 45 minutes, deep dive on two or three launches you owned end to end.
3. Interview Loop - Meet with 3-4 CellarTracker employees for 45 minutes to 1 hour each. One of these will be a live working session to draft a messaging brief and outline a launch funnel for an upcoming feature (no take-home required). You will be provided with all names of interviewers, their discipline, areas they will interview for, and the example feature launch well in advance of the interviews.

Our process avoids surprises and relies on “Tell me about a time when…” prompts so you can draw on concrete examples, explain the decisions you made, and highlight the impact you delivered.

CellarTracker provides strong benefits including:

• Flexible remote work
• Unlimited PTO
• Paid family leave
• Standard health benefits (medical, vision, dental)
• 401k contribution