Product Marketing Manager

Who We Are

Left Field Labs is the creative technology agency that builds what’s next. We partner with the world’s most ambitious brands to transform breakthrough technology into extraordinary human experiences. Since 2008, we’ve delivered end-to-end digital transformation services—from strategy to platform development to immersive experiences—for the biggest companies in the world, including Google, Amazon, and Meta.

What We Do

• Digital Experience: We architect seamless digital ecosystems that simplify complexity and drive measurable impact. Whether launching new platforms or evolving legacy systems, we strike the perfect balance between innovation and pragmatism
• Product Innovation: We build scalable platforms and products in lockstep with organizations, identifying and seizing new technology opportunities.
• Immersive: We create immersive, cross-media experiences that move beyond omnichannel thinking, blending digital, social, AI, and physical spaces to engage and delight.

Applied AI: We transform AI from a tech tool to the infrastructure for business evolution—enhancing decision-making, unlocking new efficiencies, and expanding human capacity  Our AI solutions power predictive intelligence, sharper decision-making, and game-changing innovation.

LFL in Partnership with illumend

LFL is  closely collaborating with illumend, an AI-first partnership acceleration platform that’s building solutions in the insurance sector. The partnership leverages 15 years of insurance compliance expertise with LFL's creative technology and applied AI capabilities. The illumend platform aims to make meaningful risk management accessible to all businesses by providing an intuitive interface for non-insurance professionals to track compliance.

Who We Are Seeking

Left Field Labs is partnering with illumend to find a Product Marketing Manager to build and own the entire product marketing function for illumend. This is a critical, high-impact role for a strategic individual contributor who is ready to lead. As the sole Product Marketer, you'll have the autonomy to shape our go-to-market strategy, product positioning, and messaging from the ground up.

You'll be the voice of our product and our customers, owning the full customer journey—from top-of-funnel acquisition to retention for both sales-led and product-led growth (PLG) paths. This role requires a blend of creative vision, data-driven decision-making, and a deep obsession with our users. You'll work cross-functionally to ensure our product positioning, messaging, and voice are consistent and compelling, helping us define and lead a new industry.

What You Will Do

• Own the Function: Be the driving force behind all product marketing initiatives, including go-to-market strategy, product launches, and ongoing product messaging.
• Create and Define: Craft compelling product positioning and messaging that resonates with our target audience, ensuring our brand voice and tone are consistent across all channels.
• Drive PLG Success: Lead product marketing efforts specifically for our product-led growth motion, from initial user acquisition and onboarding to feature adoption and retention.
• Become Customer Obsessed: Actively seek out and engage with customers to understand their needs, challenges, and motivations. Use these insights to inform strategy, messaging, and product development.
• Content Strategy & Creation: Develop and execute a content strategy for our website and other channels, writing impactful copy that drives engagement and conversion.
• Experiment and Iterate: Embrace a data-driven approach, designing and running experiments to test messaging, pricing, and packaging. Quickly analyze results to iterate and optimize what’s working and move on from what’s not.
• Lead Cross-functionally: Serve as a key influencer and partner to all teams, including Product, Sales, and Engineering. Manage competing priorities and make strategic decisions that drive the business forward

What You Will Need to be Successful

• 5+ years of experience in business to business product marketing, with a proven track record of owning and scaling a product marketing function, preferably at an early-stage or growth-stage company
• Direct, hands-on experience in a PLG model is a must-have. The ideal candidate will understand the entire customer journey, from free trial to conversion, and know how to leverage product usage data to drive growth
• The candidate must demonstrate a "builder" mindset, with the ability to create, implement, and optimize strategies and processes from scratch in a fast-paced, startup environment
• A genuine and natural curiosity to understand customers is critical. This includes a history of conducting customer interviews, gathering qualitative feedback, and using those insights to inform positioning, messaging, and product strategy
• A strong analytical mindset is essential. The candidate should be proficient in using data to test hypotheses, analyze what's working (and what's not), and iterate quickly
• Experience with A/B testing, marketing analytics, and interpreting product usage data is required
• The role requires a unique blend of strategic foresight and creative execution. The candidate must be able to think about product positioning in a new industry and be creative in their approach to messaging and content
• Demonstrated ability to work effectively across different teams (Product, Sales, Engineering, etc.), manage competing priorities, and influence decisions without direct authority. Strong communication and collaboration skills are non-negotiable
• Experience in developing and executing go-to-market (GTM) strategies for new products and features, including crafting clear messaging, positioning, and sales enablement materials
• Experience in developing, testing, and iterating on pricing and packaging strategies

The salary range for this role is $140,000 to $180,000 and applies only to jobs performed in Culver City, California. This range represents the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. Please note that we may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s position within the salary range will be based on several factors, including but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Left Field Labs is an equal opportunity employer committed to providing equal employment opportunities to all applicants and team members, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. This includes the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance related to an applicant's criminal history (LAMC 189.00). Left Field Labs makes reasonable accommodations for handicapped and disabled team members.

Left Field Labs is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.