Product Marketing Manager

As a Product Marketing Manager at Topline Pro, you’ll translate product capabilities into clear, compelling narratives that drive engagement, adoption, and growth. You’ll own the go-to-market strategy for launches—planning positioning, messaging, collateral, and cross-functional execution across Product, Sales, CX, and Brand. You’ll build and maintain high-quality marketing assets like pitch decks, explainer videos, and comparison pages, and ensure consistent messaging across web, email, paid media, and lifecycle campaigns. You’ll also shape onboarding flows and in-product education to drive stronger activation and retention, gather insights through market and customer research, act as the voice of the customer internally, and shape how we differentiate in a competitive space. If you’re execution-focused, thrive in a fast-paced environment, and are excited to use AI tools to scale content and drive impact, this role is for you.

• Lead the go-to-market strategy and execution for major product launches and feature rollouts—from messaging and positioning to enablement and asset creation.

• Own and evolve our product messaging frameworks, ensuring they reflect our differentiation and resonate with target personas across the funnel.

• Conduct market, customer, and competitive research to shape positioning and surface whitespace opportunities.

• Collaborate cross-functionally with Product, Sales, Design, and CX teams to align messaging and drive adoption, and improve onboarding and activation.

• Build and maintain high-quality marketing collateral: pitch decks, one-pagers, explainer videos, demo scripts, and comparison content.

• Use AI tools to accelerate content creation and scale consistent, high-quality storytelling across all touch points.

• Analyze the performance of messaging, onboarding, and campaign content to influence roadmap priorities and improve feature engagement and retention.

• 5+ years total marketing experience, including 3+ years in product marketing, ideally in SaaS or tech.

• Proven ability to lead GTM strategies independently and execute in fast-paced environments.

• Strong written and verbal communication skills, with fluency in storytelling, positioning, and cross-channel messaging.

• Deep project management ability with a track record of juggling competing priorities across teams.

• Familiarity with AI-first workflows and tools like ChatGPT and Notion AI.

• Experience building enablement materials and messaging frameworks that drive sales success and customer engagement.

• Comfortable operating in ambiguity, owning end-to-end launches, and influencing without authority.

• A self-starter who takes full ownership and pushes initiatives forward with minimal oversight.

• Naturally collaborative and skilled at building alignment across teams.

• Strategic yet detail-oriented—you can toggle between messaging frameworks and content execution with ease.

• Mission-driven and energized by supporting small businesses through technology.

• Gritty, positive, and proactive. You’re not afraid to challenge the status quo and improve what you inherit.

• $100k–$120k and equity package

• Full Medical, Dental, and Vision coverage

• Monthly wellness stipend

• 401(k) plan (non-matching)

• Unlimited vacation, 9 company holidays, 1 annual volunteer day

• New hardware and workspace enhancements

• A fun, supportive team and regular cameos from our office dogs, Caro and Alta

• Recruiter Screen

• Hiring Manager Screen

• Case Study

• Onsite

• CoFounder Screen

• No Bullsh*t: We create meaningful results for our customers and drive growth for our team—ensuring progress and impact are felt every day. Our focus, both internally and externally, is on delivering genuine value rather than superficial solutions or benefit without purpose.

• Think Big, Learn Fast: We move quickly, acting on data to uncover insights and solutions. We embrace risks, knowing every experiment fuels growth—even when it doesn’t go as planned.

• One Team, One Dream: We tackle challenges together with creativity, and an open mind—always seeking solutions and embracing fresh ideas to win as a team.

• Empower Every Voice: We welcome diverse perspectives and bold ideas, creating space for authenticity and respect—because great ideas come from everywhere.

• Be an Owner: We take responsibility for outcomes, act in the company’s best interest, and treat every dollar as our own. We move with urgency, think long-term, and take pride in driving impact.

• Boom!: We take time to celebrate each other’s achievements, big and small—at work and in life—because shared success fuels lasting momentum. And we end all team meetings in a “Boom!”

We’re building AI powered Shopify for service businesses. We help service pros (e.g., roofers, landscapers, painters, cleaners) acquire direct business, fast. Up and running within minutes using Gen AI, our digital storefront products help pros get discovered, trusted, and booked repeatedly.

Topline Pro is co-founded by Nick Ornitz (CEO) and Shannon Kay (COO) with an excellent team of 80+ rockstars with plans to expand more in 2025. We serve thousands of local service businesses and were named as one of the 2023 and 2024 top 50 Tech Companies building for SMBs.

We're YC-backed and well funded with several years of runway, and we’ve experienced rapid growth in the past year. We're in a phenomenal position to scale—with the financial foundation, product-market fit, and momentum to go big. You’ll be joining at an inflection point—where the groundwork is laid and the path to massive impact is clear.

We believe “great candidates” do not come about through simply a checkmark next to past experiences. We believe in hiring people not just skills. Even if you do not check every box but find excitement at the prospect of working with us in this capacity, please apply.

Compensation Range: $100K - $120K