The Product Marketing Manager will synthesize market insights, enhance product positioning, and drive demand generation while collaborating with internal teams and stakeholders.
Cority is the global enterprise EHS software provider creating industry-leading technology to empower those who transform the way the world works.
For over 35 years, Cority has been powered by the spirit of innovation, deep domain expertise, and a commitment to integrity that enables higher levels of operational and sustainable performance with the most comprehensive, human-centered, and secure SaaS platform to help workers and businesses thrive in 100 countries around the world.
The company enjoys the industry’s highest levels of client satisfaction and has received many awards for its strong employee culture and outstanding business performance. To learn more, visit www.cority.com.
Position Summary
Cority is looking for a dedicated, energetic, and conscientious product marketing expert to help grow its brand and software business for the global market.
As Product Marketing Manager I, you will act as a trusted evangelist, translating market needs and insights into compelling messaging that positions Cority as the industry leader in SaaS software.
You’ll act as an expert in the software market, with a deep understanding of specific market definitions, problems, drivers, and opportunities. You will interpret and translate the impact of these factors on our customers, prospects and partners, and communicate the value of investment in Cority products and solutions to a wide range of internal and external stakeholders, including analysts, customers, prospects, partners, along with revenue and marketing leaders, consultants and customer success managers.
In your role as Product Marketing Manager I, you will analyze the competitive landscape, building organizational understanding and insight of key buyers and buying behavior, industry verticals and market dynamics. Combining this intelligence with feedback from revenue teams, partners and customers, you will curate and transfer market knowledge to Cority’s internal teams, including sales, business development, marketing, strategic solutions, product, professional services, customer success, and executive leadership, better enabling Cority’s internal teams to engage with customers and identify opportunities to help them accelerate their digital transformation.
You will research and document detailed information on key industry segments, buyers and business problems to enable the creation of marketing collateral and media that addresses awareness, consideration, decision, retention and upsell stages of the buyer’s journey. You will lead efforts to develop content that empowers our sales channels and user community to realize ever-greater success.
Responsibilities:
- Market Insights: Understand and synthesize key market trends & drivers and communicate to revenue, marketing communications and product teams their impact on industries & buyers; Monitor market size & forecasts to determine areas of market focus in specific domains; Document and act as an internal expert of key buyer personas, challenges, buying behavior, criteria and processes.
- Competitive Intelligence: Act as internal lead to communicate on how to win against our competitors. Conduct and/or participate in win/loss analyses, curating competitive battlecards, building our understanding of competitor trends, tactics and their impact on Cority, and educate internal teams on how to beat them.
- Positioning: Develop product and industry vertical positioning to differentiate Cority in the marketplace; Develop, refine and continually improve messaging that differentiates specific Cority products and solutions in target markets.
- Sales Enablement: Communicate the value proposition of Cority’s products and solutions to the revenue team, and collaborate with the marketing communication team to identify and develop enablement materials to support the sales cycle and improve win rate.
- Demand Generation: Strategize with marketing communications, revenue, product and solutions teams to develop marketing programs and campaigns that drive demand for Cority’s products; Develop, deliver or support content including webinars, conference presentations, blogs, articles, and podcasts to support marketing efforts.
- Product Realization & Go-to-Market: Lead project planning and communication initiatives to support the successful launch of new products, solutions and features, including ensuring organizational readiness and marketing promotion; Support the maintenance and evolution of Cority's product price list.
- Product Innovation & Roadmap: Work collaboratively with Cority’s product management team to prioritize product innovation ideas, effectively communicate product roadmap vision and initiatives, and curate education materials and training to ensure customers realize value from these investments.
- Communication, Promotion and Customer Relations: Act as the company voice for your specific products and target industries; Communicate domain and industry insights, and promote Cority products and solutions to key internal and external stakeholders; Meet, build and support relationships with industry analysts, media partners and customers; Serve as key thought leader/speaker at conferences, industry events and media interviews.
Qualifications:
- Education: Bachelor’s degree in marketing, product marketing, product management or business management
- Work Experience: 2+ years of experience in marketing/product marketing roles in B2B enterprise Software as a Service; Experience working in or delivering services to the global healthcare market considered a definite asset
- Competencies & Behavioral Attributes
- Very strong written and verbal communication skills
- Exceptional organizational and project management skills
- Proficiency in marketing tactics, tools, and analytics platforms
- Creative problem-solving abilities, strong attention to detail
- Collaborative spirit, self-motivated, with strong people management skills
- Customer centric
- French and Spanish language an asset
- Availability to Travel: 25%
WHAT’S IN IT FOR YOU?
· An opportunity to work in a values-driven, performance oriented, dynamic and growth focused culture
· We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance
· Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)
· Annual fitness allowance
· Mental health support provided through access to Calm Premium meditation app and access to Talkspace
· Access to Udemy, internal training programs, annual training allowance and certifications, if applicable, and High Talent Programs
Cority is committed to a diverse and inclusive work environment. Cority is an equal opportunity employer and does not discriminate based on race, nationality, gender, gender identity, sexual orientation, protected veteran status, age, disability or any other legally protected status. For applicants who would like to request for accommodation please send an email to [email protected].
Top Skills
Analytics Platforms
B2B
Marketing Tools
SaaS
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